Established in 1984, Rita’s Ice has been in the happiness business for over 35 years. Rita’s offers delicious and unique products of Italian ice and frozen custard with a fun mix-and-match menu that lets guests create their own desserts. By Cindy Charette
Established in 1984, Rita’s Ice has been in the happiness business for over 35 years. Rita’s offers delicious and unique products of Italian ice and frozen custard with a fun mix-and-match menu that lets guests create their own desserts. Rita’s frozen treats are made fresh daily using real fruit and have a lighter texture than ice cream. A wide range of options is offered for the whole family, from over-the-top indulgences to trans-fat-free and sugar-free options. When guests come into a Rita’s, they also find fast, warm and friendly service and a bright, happy experience. With such a welcoming atmosphere, many of Rita’s guests, treat team members and franchisees find themselves on a first-name basis.
According to Madalyn Weintraub, director of brand marketing for Rita’s Ice, “It’s hard to not be happy when you’re enjoying a Rita’s.” Weintraub added: “Rita’s is a happy place, where people celebrate and enjoy special moments with their family, friends and neighbors, whether grabbing an impromptu dessert with family after dinner, getting a post-game treat with the entire team, or simply just catching up with friends on a hot summer night. At Rita’s, we stir up more than just great frozen treats – we stir up a sense of nostalgia and comfort and all the positive memories that people associate with eating dessert.”
Additionally, owning a Rita’s allows franchisees to infuse their guests and their communities with a little boost of happiness to help people slow down and enjoy each other, making life a little bit brighter. Since each of Rita’s franchise shops is owned and operated by someone locally, franchisees are viewed as friendly neighbors and reliable partners. Franchise owners focus far beyond their four walls by spending time in the community and giving back through fundraising, sponsorships or samplings, which bring happiness and wellness to a community. Weintraub said: “Today we are so fast-paced, and we live in this stressful world where people are just looking to enjoy simple pleasures, a moment of comfort and a moment of happiness, and that’s the experience that we get to deliver every day.”
Cindy Charette
Contact: ownaritasfranchise.com