After being exposed to some of the industry’s best strength and conditioning coaches and participating in countless training programs throughout their careers, Brandon Cullen and Kirk Dewaele were searching for a workout that would satisfy their inner athlete and keep them in top shape. By Jessica Jones
After being exposed to some of the industry’s best strength and conditioning coaches and participating in countless training programs throughout their careers, Brandon Cullen and Kirk Dewaele were searching for a workout that would satisfy their inner athlete and keep them in top shape. So the duo, both former professional hockey players, pooled all of their fitness experience and created a dynamic exercise regimen of their own.
“Being the industry’s first and only strength-driven interval training franchise has its advantages,” noted Cullen, describing MADabolic, the unique group fitness program he co-founded with Dewaele in 2011. “The brand is rapidly expanding, even in these unusual times. Great opportunities will exist for boutique fitness as we move back to a more normal business environment.”
Rooted in science and backed by years of athletic experience, MADabolic’s signature intervals are designed to torch body fat, increase strength and promote lean muscle. The concept’s interval system is crafted entirely around work-to-rest ratios, which present a challenging yet accessible environment for each client. Each 50-minute class includes a detailed description of the workout, an in-depth demonstration of each movement and a carefully structured warmup to match each day’s specific demands. MADabolic is built around routine, but the workout changes daily, providing each participant with seven entirely different workouts each week.
“MADabolic believes in the value of routine, which fosters a results-driven culture of go-getters who value structure, accountability and results,” Cullen said.
MADabolic’s key pillars are in its name: MAD stands for momentum, anaerobic and durability – a formula that has hit the right notes with gym-goers across the nation as the company plans on opening 200 new locations over the next five years.
“The MAD lifestyle is on the cusp of being woven into the fabric of American neighborhoods coast to coast,” Cullen said, noting that MADabolic currently has 20 new franchise locations already in its development pipeline and dozens more projected for 2021.
The North Carolina-headquartered fitness franchise, which is centered around the use of kettlebells, slam balls and other high-intensity interval equipment, also prides itself on being completely COVID-19 compliant. Built upon a spacious footprint – one-and-a-half to two times the size of most competitors – the MADabolic training floor allows for social distancing, and the class structure provides a minimum of 6 to 10 feet between each client. Each location ranges from 3,000 to 4,500 square feet and classes are capped at 20 to 25 clients, providing adequate traffic patterns and safe spacing between members and trainers.
The MADabolic brand is hoping to team with everyday fitness devotees by actively seeking qualified franchise prospects who have a genuine interest in strength and interval training as well as a connection to their local wellness community. All of the necessary tools, support and resources are provided by the MADabolic corporate team; driven, passionate hands-on franchisees simply bring their fitness enthusiasm to the gym each day.
For more information about the MADabolic franchise opportunity, visit madabolic.com/own-a-madabolic.
– Jessica Jones