MADabolic is the boutique fitness industry’s first and only strength-driven interval training franchise. Relying on three core principles (momentum, anaerobic exercise, and duration), the signature workout scorches fat and increases lean muscle. By Lizzy Yeserski

MADabolic is the boutique fitness industry’s first and only strength-driven interval training franchise. Relying on three core principles (momentum, anaerobic exercise, and duration), the signature workout scorches fat and increases lean muscle.

And in the exploding boutique fitness market, MADabolic outshines the competition with low initial startup costs and unrivaled corporate branding and support.

Rachel Lanning, trainer and marketing director for MADabolic in Jupiter, Florida, knows how compelling the concept is for potential franchisees. Lanning had been involved with a different fitness franchise when she was first introduced to MADabolic in 2020 and became hooked.

“I found this thing that was exactly what I didn’t know I was looking for,” Lanning said.

Lanning teamed up with studio owners Zach Eggen and Josh Werner to help launch their facility in May 2021. In addition to coaching two to three classes per day, she manages marketing, sales and social media. She also focuses on growing the location’s connection-based Perks Program, which creates opportunities and bolsters other local businesses.

Eggen and Werner’s MADabolic gym opened to a stellar reception, selling out of pre-sale memberships way in advance. “From there, we’ve had steady growth every month,” said Lanning. “We’re up to 200 people that make MAD part of their training plans.”

Lanning credits MADabolic’s “better is better” mantra for the brand’s success. “More is not better. Our focus is on quality over everything else,” she said. “It’s the coolest thing to be a part of and really revolutionary when the market is saturated with businesses that are trying to do the most with the most amount of people.”

And in the $100 billion-a-year fitness industry, that commitment to excellence is priceless.

For more information on opportunities with MADabolic and to learn how you can be part of the lifestyle club, visit madabolic.com/own-a-madabolic today.

– Lizzy Yeserski