Lemon Tree Hair Salons, a value-priced, full-service salon for the whole family, is excited to expand nationally and become a staple of even more communities. With a projection of six to 10 new salons opening this year and new territories being revealed this month, Lemon Tree Hair Salons is poised for continued growth in the hair-care services industry. By Brianna Bohn
Lemon Tree Hair Salons, a value-priced, full-service salon for the whole family, is excited to expand nationally and become a staple of even more communities. With a projection of six to 10 new salons opening this year and new territories being revealed this month, Lemon Tree Hair Salons is poised for continued growth in the hair-care services industry. An industry that has a market size of $39.5 billion, it is expected to increase 28.7% in 2021, according to IBISWorld.
Even with the effects of the pandemic, Lemon Tree has remained resilient, and its success during various state mandates is a testament to the ingenuity and a genuine desire to serve customers. “Because of our operating history…we have learned how to navigate through significant business challenges as they come up,” explained CEO and founder Jonathan Shaw. His family has close to 60 years of experience in this multi-generational business. After “retooling” the brand to ensure the safety of customers and staff during the pandemic, Lemon Tree’s goal stays the same. “We want our customers to have the best technical experience and the best customer service experience,” said Shaw.
Unlike other salons that focus on one service or market segment, Lemon Tree Hair Salons provides value-priced services for the entire family, including hair cutting, coloring, straightening, conditioning, and clarifying, and facial waxing. These offerings make Lemon Tree a one-stop-shop for everyone: those looking for face-framing layers, an updo for a special occasion, or a kid’s cut!
“There’s a huge benefit for moms to get their kids’ hair cut when they get their hair done too. You don’t have to run to three different salons to schedule haircuts for the family,” explained Pam Brigante, representative of franchise sales. “It is very rare to get a full-service salon at such value pricing. We’re two-thirds the cost of most other salons.”
Suppose that wasn’t enough bang for your buck. In that case, the brand is partnered with Paul Mitchell, which means that trained stylists use high-quality Paul Mitchell products and offer personalized hair recommendations to assure customers receive top-of-the-line hair care services.
Like the value offered to customers, franchisees can get their foot in the door with competitive pricing and other perks. “The cost of opening a Lemon Tree is significantly less than other salon franchises, with an investment range of $161,206 to $232,572. In addition to ongoing education, marketing support, and other benefits, all Lemon Tree franchisees receive a significant discount on all Paul Mitchell products and tools,” Shaw said.
Entrepreneurs interested in Lemon Tree Hair Salons can purchase a single unit for a franchise fee of $32,500. For those who want to own a market area in adjacent communities, there is a two-unit deal for $49,400. Both options have a royalty fee of 6%.
Franchisees can feel comfortable investing in a business that has years of knowledge and experience backing it. This brand is focused on providing the tools needed for franchise growth and success. “Jonathan’s experience is not only running salons but also as a franchise owner has allowed him to put together the support that is hands-on for new franchise owners. We have a go-to-market strategy that allows a new salon to be up and running within a few months, complete with a website, social media, and a grand-opening plan,” Brigante added.
If you want to invest in a hometown business that has tapped into a broad customer market with multiple income strains, contact Pam Brigante at 973-884-2333, or visit lemontree.com/franchise.
– Brianna Bohn