With cryptocurrency growing in interest among investors and major retailers alike, Joel Carlsen, national sales director of Bitbox ATM, shared how anyone can invest in the lucrative business opportunity. By Brianna Bohn
With cryptocurrency growing in interest among investors and major retailers alike, Joel Carlsen, national sales director of Bitbox ATM, shared how anyone can invest in the lucrative business opportunity.
What would you say to someone who wants to become a Bitbox ATM franchise owner but is hesitant because of the ever-changing nature of the cryptocurrency market?
We are a passive, fully-managed franchise. We do all of the work for the franchisee, including educating them about the cryptocurrency market and showing them how they can benefit from it without becoming experts in the cryptocurrency market themselves. We research and identify market territories, ship and install the machines and do extensive monthly marketing, including making a website for each location and driving local customers to the machine with marketing on major search engines. Because we manage everything for our partners, approximately 98% of them operate remotely and do not have machines in their hometown or their backyard.
Is a particular background or set of qualities required to become a Bitbox ATM franchise owner?
The vast majority of our franchise owners are not cryptocurrency experts. They come from various backgrounds – some are retirees, single moms and dads with 9 to 5 jobs, immigrants, entrepreneurs and even movie producers – but they all say the same thing: ‘I don’t know a lot about cryptocurrency, and I don’t want to invest in a business that will make me work another full-time job, but I want to be a part of this.’ We provide them with everything they need, including the bitcoin for the machines.
How is Bitbox ATM unique in its industry?
We work with the top bitcoin ATM manufacturer in the world, so our franchisees get the best hardware, software and user experience possible. Once our partners come on board, they get a support staff of a dedicated account manager, who is always monitoring the performance of their machines and is always available for support, and a locations manager, who researches and recommends territories with high traffic. Also, all franchisees can access our web portal on their device from anywhere in the world at any time to monitor the performance of their machines and see the video feed of the machine in real time. We also have a team of experts across the country who negotiate with businesses we have identified as having the highest usage rates, so our partners get the best lease agreements.
To learn more about franchising opportunities with Bitbox ATM, fill out the contact form at bitboxatm.com.
– Brianna Bohn