Here we are, more than a year since the pandemic changed so much – and it comes as no surprise that medical and senior care is extremely relevant, even more relevant than before. By Dawn Abbamondi
But can be more rewarding than just earning a living
Here we are, more than a year since the pandemic changed so much – and it comes as no surprise that medical and senior care is extremely relevant, even more relevant than before.
It matters so very much that there are people who are willing to care for those who are sick or elderly and needing help. The care and medical professionals are rarely related, and not “connected” to the person prior to being called in to assist. Yet, there are countless people out there who are looking to make a difference in the lives of others. Furthermore, like you, they may want to own their own business. The medical- and senior-care industries need more owners than there are today.
In the past I have worked with many clients who have franchised their care-based business and all of them have a heart, a home, or a hand – along with countless pictures of smiling, empathetic people ready to help others – in their brand imagery.
We know however, that caring is only part of it.
My unique perspective in this industry is not just working with franchise founders who are seeking aspiring owners, but from a personal side, too.
Just last month, I lost my dad. He was still “young” but fighting a losing battle with cancer. He didn’t want to be weak, or need help, especially from his family. My mom is an RN, retired after being a nurse manager for home-care agencies. She knew exactly what to do, but she needed help. While my siblings and I pitched in, his decline happened so fast that his (non-family) care team only saw him twice once visits started.
I never realized how hard it is to be the family caregiver and how immediately relieved I was when someone who was patient, trained, and caring came to help. Those “branding” pictures I’ve seen so often don’t do justice to represent what happens every day in homes across America. I can speak based on both industry and personal knowledge that there are others who need your help today, maybe even yesterday.
So, no matter where you live, if this is your calling, answer it. You will be appreciated, welcome and compensated in more ways than can be measured by revenue. There is room in this industry for you if you care enough.
– Dawn Abbamondi
Dawn Abbamondi, director of brand development and marketing at SMB Franchise Advisors, has over 20 years of extensive franchising experience in the coffee, food, convenience, gift, and floral industries. Dawn leads the areas of marketing, social media, public relations, web development and lead generation. Contact her at 215-370-7998, Dawn@SMBFranchising.com, or visit SMBFranchising.com.