Sometimes, the path to fulfillment lies in turning our passions into a powerful force for good. That’s exactly what inspired Tim and Katie Hall to launch Silver Bear Swim School, where they teach kids how to swim while fostering community and investing in people. By Erika Ortega
BUILD YOUR FUTURE
Applying Machine Learning Technology Helps Franchisees Prosper
INFINITY, beyond fitness delivers transformative programs that combine workouts, recovery treatments, nutritional guidance and community support to optimize results for all members. In addition to offering a pioneering wellness model that applies science-driven tools, the brand provides franchisees with a proprietary machine learning (ML) system, also known as the INFINITY Plan.
Chief Marketing Officer Vanessa Severiano explained that the ML system “was specifically developed for our brand to provide a distinctive, high-value experience for our members and to support our franchisees in delivering exceptional service without increasing payroll costs.”
When it was launched, the INFINITY Plan was thoroughly tested at the brand’s flagship health and wellness center in Miami, Florida. The system is designed to extrapolate data from a member’s five-minute assessment they complete using the INFINITY app and a 60-second body scan administered at the health and wellness center. The body scan gathers more than 40 data points on each individual. Then, the information gathered is combined to create personalized plans for training, nutrition and recovery by leveraging insights from neuroscientists and dietitians, eliminating the need to hire in-house nutritionists.
According to Severiano, the system has “significantly helped with member retention by providing personalized experiences that increase satisfaction and engagement. The system ensures members are continually updated every 90 days to keep them on track and motivated, reducing the likelihood of plateauing.”
Members are able to monitor their progress, follow healthy shopping lists, understand personalized macronutrients and review recommendations and professional tips for improving their overall wellness, all of which help them get the most out of their personalized programs.
The INFINITY Plan is one of the many aspects of this franchise that makes it unique in the health and wellness industry. Through the brand’s app, members can access information in their customized plan, such as their personal fitness statistics, recovery goals and overall milestones. The system keeps members engaged in their progress, and it provides them with the resources, education and continuous support to achieve individual objectives inside and outside the health and wellness center.
Erika Ortega