INFINITY, beyond fitness is a pioneering franchise opportunity in the health and wellness industry. Founded in Miami in 2021, the holistic, science-based brand aims to improve the well-being of individuals and communities throughout the U.S., both inside and outside its locations. By Patty Horansky
INFINITY, beyond fitness is a pioneering franchise opportunity in the health and wellness industry. Founded in Miami in 2021, the holistic, science-based brand aims to improve the well-being of individuals and communities throughout the U.S., both inside and outside its locations.
According to Founder and CEO Diego Guimarães, INFINITY is unique in that it combines four pillars of wellness: training, nutritional guidance, recovery treatments and community support.
At the brand’s flagship center in Miami, all details of the program were designed and implemented to be scalable and easily replicated. With its sights set on expanding across the country, the brand plans to open 40 locations in Florida before awarding franchises in other states such as Arizona, Georgia, Texas and Colorado. The initial proximity to the flagship location provides hands-on guidance and ensures uniform results as the emerging brand grows.
The INFINITY Plan is among the brand’s biggest differentiators. Members sign on for 90 days at a time with personalized goals, such as losing weight, using the brand’s proprietary machine-learning system. They meet with a wellness coach and commit to building a better image of themselves. Success at each benchmark leads members to join for another 90 days, creating brand loyalty and cashless, recurring revenue.
INFINITY requires new franchisees to have a $500,000 net worth and $300,000 in liquidity. It seeks owners with strong business acumen, a personal commitment to wellness and a desire to improve the health of their communities. It offers prime first-to-market locations, superior support and value and a business that aligns with owner values.
“We want to be one of the great brands, and we’re committed to that,” said Vanessa Severiano, chief marketing officer.
Franchisee training consists of five days at the flagship center, virtual learning and a week at the new owner’s location. Ongoing support includes help with site selection, architectural blueprints, an online library, marketing and tools needed to succeed.
“We are a consumer-centric brand on a mission to support communities to live healthier lives,” Guimarães said.
Patty Horansky