Launching a franchise program on the eve of a pandemic was not ideal, but Impresa Modular, the national leader in off-site modular custom home construction, remains on track to meet its sales goals this year. By Nancy E. Williams

Launching a franchise program on the eve of a pandemic was not ideal, but Impresa Modular, the national leader in off-site modular custom home construction, remains on track to meet its sales goals this year.

Impresa executives say consumers and potential franchisees see the value, efficiency and quality in off-site home construction.

“People see the tremendous value of having Impresa build their home in a controlled environment. It means that we can achieve high-quality standards around things such as indoor air quality – something homeowners find very important while we’re in the midst of a pandemic,” said Jim Griffin, Impresa Modular’s Director of Franchise. “But it’s not just great air quality. We ensure outstanding levels of energy savings. We apply products and programs designed to achieve the highest level of High Performance Energy Efficient Homes. We exceed all current Energy Star Standards, and can design and build homes that achieve the new high standard of Zero Energy Status.”

Griffin pointed out that Impresa builds custom homes that adhere to state and local codes. “These homes are not mobile or manufactured,” he said.

In 2019, Impresa Modular was recognized as Home Builder of the Year by the Building Systems Councils of the National Association of Home Builders (NAHB). These awards were announced at NAHB’s 2019 Building Systems Summit, held in Pittsburgh, Pennsylvania.

A great candidate for Impresa Modular ownership has excellent project-management skills and understands the scope of the work and how to manage processes. Griffin said that homes are 85% complete when delivered to the job sites and no change orders are allowed, “which means the franchise owner has to be diligent in communicating the plans accurately and making sure everything is in place for final installation.”

And while being adept at sales and marketing is also helpful, Impresa’s website generates an incredible amount of leads for franchise owners, with 180,000 to 220,000 visitors every month.

With top-notch training, leadership, experience, and passion, it’s easy to see why Impresa Modular stands out from the competition.

For more information regarding franchising opportunities with Impresa Modular, call 1-866-622-2906, or visit impresamodularfranchising.com.

– Nancy E. Williams