For the past 10 years, Ronny Vann has been a development agent and operations trainer at HomeVestors® of America. He is one of HomeVestors’ elite “secret weapons,” specializing in preparing the brand’s newest franchisees for success in a business that must continually adapt to its changing market. By Heidi Lubrani
For the past 10 years, Ronny Vann has been a development agent and operations trainer at HomeVestors® of America. He is one of HomeVestors’ elite “secret weapons,” specializing in preparing the brand’s newest franchisees for success in a business that must continually adapt to its changing market.
“Out of HomeVestors’ 1,100-plus franchisees, we have over 130 franchisees that we coach and mentor. I focus on the ones that are a year and under because they need the most help. We train them from start to finish,” Vann explained.
Based in the Dallas area, Vann uses location-based interactive training techniques to exemplify real-life experiences and promote best practices. “Everything we do in our business is about the seller,” Vann said. “When you are sitting in front of someone, you don’t want to make it about the house. From day one, we have an agreement with our franchisees that we can tell them what we think and why, so there are no filters. I tell them when I think they‘re doing something wrong and explain what would have been a better direction to take. I always call when they’re doing something fantastic. I think we give them a lot of knowledge and get them on the right course.”
However, keeping people on track after training can be challenging, especially with the nature of the real estate industry.
“Our business is lumpy, which means we live in a changing market that goes up and down, so many franchisees will alter their advertising budget instead of their buying and selling strategies. That, in turn, alters their business. We encourage all of our franchisees to stay consistent with their advertising so that the opportunities are consistent,” Vann explained.
Vann acknowledged the job sometimes can be complicated, but HomeVestors prepares franchisees to attack challenges head-on. “HomeVestors provides tools to help them from day one; but sometimes, when they get experienced enough, they stop using the tools,” said Vann. “The most important thing for all of our franchisees is generating enough leads for the amount of houses they want to buy, so, after a franchise has been in for a while, we work to keep them on track. I enjoy what I do. It’s not a job to me. It’s fun!”
Heidi Lubrani