While many security firms may focus on preventing break-ins for residential and business clients, Surveillance Secure has set itself apart by creating advanced technological solutions. They recently found a niche in helping clients combat COVID-19, which has fueled the company’s growth. By Rochelle Miller
While many security firms may focus on preventing break-ins for residential and business clients, Surveillance Secure has set itself apart by creating advanced technological solutions. They recently found a niche in helping clients combat COVID-19, which has fueled the company’s growth.
“It’s not just selling a camera. Most security companies aren’t in a position to design a solution,” explained Rob Gazzola, chief marketing officer of Surveillance Secure, a provider of commercial security system design, installation and networking services. Based in the Washington, D.C. metropolitan area, the brand has been expanding rapidly since launching its franchise offering last year. “We have been extremely busy. We’re going to grow significantly over last year, which really shows we are recession-resistant.”
Recently, Surveillance Secure spearheaded the design and implementation of a thermal camera system throughout a group of charter schools in New Jersey. The technology, which detects abnormal body temperatures, enables school officials to monitor student body temperatures with no need for human contact, making the process faster and safer than requiring staff to manually take each student’s temperature using a handheld device.
Another major trend Gazzola is witnessing is video analytics, which can do everything from taking a headcount to identifying when crowds are forming. “We can install systems to detect and monitor social distancing and whether someone is wearing a mask,” Gazzola explained. “Healthcare facilities and schools are looking at this right now to understand how this can be integrated.”
Not only does such technology help ensure compliance, but it also can facilitate smoother operations. For example, a system could be set up where an alert is sent to a cleaning crew once a preset number of people have been detected in an area. “You don’t have to have as much human interaction,” Gazzola said.
A hospital client recently retained Surveillance Secure’s services to design and install remote monitoring stations with two-way video and audio. Gone are the days when patients had to push a button and wait for a nurse to arrive. Now, patients can communicate face-to-face with the nurse’s station instantly and more safely.
Even corporate companies that had what they thought to be cutting-edge technologies in place, such as thumb scan, fingerprint readers and keypads, are investing in touchless upgrades.
“It’s less about crime and loss prevention. It’s about operational insight and efficiency,” Gazzola said.
Beyond the current circumstances surrounding COVID-19, there are other market trends that Gazzola said the security industry has been following, such as the increasing legalization of marijuana.
“We’ve been doing a lot more work in the cannabis industry,” he said. For example, the company designed a solution for a drive-up configuration that allows the cannabis provider to vet the customer’s car and the client while minimizing interaction and risk.
While current trends are enhancing the profit potential of Surveillance Secure, Gazzola is confident that the long-term picture looks bright. “More and more of what we do is cloud-based,” he explained. “People aren’t going to invest in a system and then never need you again.”
According to Gazzola, Surveillance Secure is the perfect opportunity for any prospective entrepreneur seeking an industry that is growing, a business with recurring revenue, and a service offering that is not optional.
For more information about franchising opportunities, visit surveillancesecurefranchise.com or call 877-405-4997.
– Rochelle Miller