Founded in 2012 in Bethesda, Maryland, GLO30 was created to revolutionize how people think about facials and skincare. After starting her medical career in anesthesiology, Dr. Arleen K. Lamba struggled to find an affordable, accessible skincare regimen that could effectively treat her breakouts while fitting in her busy schedule. By Kelsi Trinidad
Founded in 2012 in Bethesda, Maryland, GLO30 was created to revolutionize how people think about facials and skincare. After starting her medical career in anesthesiology, Dr. Arleen K. Lamba struggled to find an affordable, accessible skincare regimen that could effectively treat her breakouts while fitting in her busy schedule. She took a deeper dive into skincare and learned about the cycles of the skin, how skin cells renew every 30 days and how, with each season and each cycle, the skin has different needs. From this research, the SmartGLO facial was born.
The SmartGLO facial is the foundation of GLO30’s business model, and it isn’t just one type of service. What makes this facial unique is that it changes to match each client’s needs on a monthly basis. Every month, members visit their GLO30 location and get their skin assessed using the company’s proprietary AI skin analyzing technology, GLOria. This advanced system measures the skin’s radiance, tightness, texture and tone. From GLOria’s assessment, the SmartGLO facial is tailored to the client’s needs at that time.
“It just kind of makes it really easy for people coming in,” explained FranSmart Director of Marketing Sophia Lamb. “It just kind of takes the brain work and the guesswork out of everything. They get this face assessment information before they check in, and then they see the aesthetician and get a little bit more information.”
Along with the monthly membership model for the SmartGLO facial, the company offers a separate monthly membership for NanoGLO filler microinfusion, where members can select a nano-needling treatment with hyaluronic acid fillers and GLOTOX.
Additionally, each franchise location has a retail element where they sell GLO30’s proprietary skincare products developed by Lamba. All these elements, as well as appointments for drop-ins, allow for reliable and diverse streams of revenue for franchisees. The GLO30 team is also on deck to help new franchisees rack up their presales before launching.
“It’s just a really highly engaging model with a facial that’s updated every month,” said Lamb. “Franchisees find that their members are always excited to come in and see what the new facial that month is.”
Kelsi Trinidad