The PuroClean Cares campaign, which rolled out in 2020, was developed to serve communities in response to the COVID-19 pandemic. The initiative, which encouraged PuroClean franchisees to give back, had an overwhelming response. By Cindy Charette
The PuroClean Cares campaign, which rolled out in 2020, was developed to serve communities in response to the COVID-19 pandemic. The initiative, which encouraged PuroClean franchisees to give back, had an overwhelming response. From food drives and financial contributions to complimentary or reduced-priced restoration services, PuroClean franchisees and their teams continue to make a positive impact on communities across North America.
At PuroClean’s Annual Convention Awards Dinner held this past June,, there were many examples of how franchise owners and employees served their communities throughout the campaign. PuroClean’s leadership also announced the new PuroClean Cares annual award category, with Nelson Rivera being the first franchisee to receive this recognition. Rivera was chosen for his strong commitment to areas struck by disasters, both locally and across the country.
Rivera, a career firefighter who spent many years working in the restoration industry before opening his first PuroClean in February 2019, continues to be very passionate about serving others. When Rivera and his wife, Sujey, opened in Parsippany, New Jersey, he modeled the franchise as a community-based business, with plans to give back some of his profits to the communities he serves.
Rivera gives spontaneously, often when he comes up with an idea or sees a situation where he can help. He also believes in giving back no matter where he is, whether working locally or in an out-of-town disaster. For instance, when working on deployment in Houston earlier this year to help those affected by the storm freeze, he went shopping for 20 to 30 people he found living in tents under a bridge.
Rivera said: “Unfortunately, we profit from hardships of others. When someone’s house floods or catches on fire, that’s when we get the phone call. I try to operate my business a little differently in that if I’m able to profit from the hardship of others and the things people are going through… if I can do something good with those profits, then I feel like it balances out.”
Rivera will continue his community-based business model with his second PuroClean franchise coming soon to Bloomfield, New Jersey.
For more information on a PuroClean franchise, visit purocleanfranchise.com.
– Cindy Charette