With a passion for fitness and healthy living, Cal and Kaleigh Kellner built a name for themselves in the fitness and wellness industry when the couple founded their online nutrition counseling company. By Kelsi Trinidad

From Injury to Empowerment

With a passion for fitness and healthy living, Cal and Kaleigh Kellner built a name for themselves in the fitness and wellness industry when the couple founded their online nutrition counseling company.

Kaleigh had experience coaching at two other fitness concepts but always had a dream of opening her own boutique fitness studio. Once their online nutrition company began to grow and succeed, Cal knew he wanted to find an opportunity to make her dream a reality.

That journey began when Cal hurt his back and was no longer able to lift heavy weights. Forced to adjust his workout regimen, he began searching for low-impact strength training options. That’s when Cal discovered electro-muscle stimulation (EMS) training.

Figuring it was worth a shot, he flew from Southern California to the nearest BODY20 location in Austin, Texas, to test it out. To his surprise, not only could he complete the workout, but the more he did it, the more his back pain began to fade.

This was the concept that the Kellners were looking for. They loved the idea of having a franchise model to follow. Coming from the small-business space, they were aware of the hardships of starting a business from scratch.

“There was something to follow, which is something I was looking for,” Cal said. “In our other small business online, Kaleigh and I always say that it’s sometimes like throwing spaghetti at a wall. It’s nice to have a franchisor who has thrown that spaghetti on the wall and saw what sticks and just can tell me exactly what to do.”

In March, the couple opened their first BODY20 location in Carlsbad, California. The studio quickly gained popularity, and, by September, they opened a second location in Del Mar, California.

“When we got the EMS suits in the first three months, I gained 10 pounds of muscle, and I completely healed all my back pain that I was having,” said Cal. “So, I’m a huge believer in the amazing workout that we have.”

Kelsi Trinidad

body20.com/start-a-franchise