Floor Coverings International® is on a mission to become the most well-known residential flooring brand in North America. According to Albert Hermans, vice president of franchise development, the brand is coming into the year off a strong 2023 with over 250 franchises operating. Floor Coverings International has a goal of 300 owners by the end of this year and 400 by 2025. By Patty Horansky
Floor Coverings International® is on a mission to become the most well-known residential flooring brand in North America.
According to Albert Hermans, vice president of franchise development, the brand is coming into the year off a strong 2023 with over 250 franchises operating. Floor Coverings International has a goal of 300 owners by the end of this year and 400 by 2025.
Founded in 1988 and franchised in 1989, the brand offers franchisees a low point of entry, large territories, stellar training and support, a culture of like-minded entrepreneurs and the freedom of no retail location while scaling to a multi-million-dollar business.
The Atlanta-based brand provides everything new owners need to get started, including its fully wrapped and stocked Mobile Flooring Showrooms®.
Unlike big-box stores and other retail outlets, Floor Coverings International delivers over 3,000 flooring samples to consumers’ homes, including name-brand carpet, hardwood, tile, laminate, vinyl and more. Franchisees and their design associates then help homeowners envision the flooring of their dreams, sometimes making proposals and closing deals on the spot.
Experience in the flooring or home-repair industry isn’t required, but the brand seeks driven, self-confident and skilled leaders who want to grow a business with high profit and income expectations.
Floor Coverings International provides a robust training program that includes four in-person sessions, two years of training with the brand’s proprietary tools and technology and the support of its intentionally formed peer groups.
The brand has established over 30 marketing cooperatives across North America to build name recognition and inject resources into its coverage areas.
For years, Floor Coverings International has garnered the attention of many, racking up recognitions and awards. Entrepreneur magazine recently named it one of the fastest-growing franchises in the industry for 2024. The brand also has the highest Net Promoter Score in the industry, a measure of consumer satisfaction, according to Forbes.
Now is the time to explore Floor Coverings International as it evolves into one of the most recognizable flooring brands in franchising.
“We still have a ton of opportunities as it relates to territory,” Hermans said. “However, it is going fast.”
Patty Horansky