In business, emotion is usually supposed to be kept out of it, and you will never include “how you feel” in your business plan. Yet each day, we interact with customers who are people; and we all know that humans can be emotional creatures. By Dawn Abbamondi
Choose a brand that fulfills your passions and your business aspirations.
In business, emotion is usually supposed to be kept out of it, and you will never include “how you feel” in your business plan. Yet each day, we interact with customers who are people; and we all know that humans can be emotional creatures. How we make them feel is often a huge part of customer experience and creating loyalty – leading to success.
When aspiring entrepreneurs decide to join a franchise brand, they should choose one that fits their passion.
If you are leaving a corporate job, one that doesn’t fulfill you, you need to find something that not only fits your background and experience, but also makes you feel good about what you are doing each day.
In the franchise industry, there are countless opportunities to do something that makes you feel good. Whether you consider senior care, personal services, fitness, childcare, education, afterschool enrichment, home services, retail, restaurant or professional services, there are options to fill that void.
Depending on what you choose, you may be helping adult children with elder family members find their new home. You might want to own a cafe, becoming that “third place” for locals in the community, offering teens their first opportunity to work a part-time job, and parents of school-aged children flexible hours that allow them to pay bills. You could choose to go into home services, helping people make their house a better place to live, eliminating contaminants like mold caused by flooding. The options are endless.
The important thing to consider is what you like to do, not just what you want to accomplish from investing in your own business. If you want to share the business with other family members and create a lasting legacy for future generations while spending time with the people you love, that is an option.
It may sound clichéd, but do what you want to do.
Embrace your dreams. Don’t settle. Be happy.
When you find happiness developing your business, the people around you will see it, hear it, and feel it too. You might even inspire them to follow their own passion.
– Dawn Abbamondi
Dawn Abbamondi, director of brand development and marketing at SMB Franchise Advisors, has over 20 years of extensive franchising experience in the coffee, food, convenience, gift, and floral industries. Dawn leads the areas of marketing, social media, public relations, web development and lead generation. Contact her at 215-370-7998, Dawn@SMBFranchising.com, or visit SMBFranchising.com.