Discover Strength’s growth and success in 2023 are fueling its continued upward trajectory in 2024. The brand has 12 new locations ready to launch in the first half of 2024, and at least that many additional are set to open sometime by year’s end. Discover Strength is poised to end the year with a minimum of 40 open locations in 14 states. By Nancy E. Williams
Discover Strength’s growth and success in 2023 are fueling its continued upward trajectory in 2024. The brand has 12 new locations ready to launch in the first half of 2024, and at least that many additional are set to open sometime by year’s end. Discover Strength is poised to end the year with a minimum of 40 open locations in 14 states.
“The experience our clients receive, world-class workouts delivered by expert, degreed exercise physiologists and Ritz Carlton-level customer service, is our hallmark,” shared Vice President of Franchise Development Scott Breimhorst. “Our testimonials and system-wide 94 Net Promoter Score prove it.”
The brand’s commitment to the science of resistance exercise and professionalizing personal trainers offers career-minded exercise physiologists a unique opportunity.
“The systems and processes, including a fully developed video-based learning management system, have been honed for nearly 20 successful years,” noted Breimhorst. “So attracting, hiring, onboarding and continuing the education of a new trainer is second to none at Discover Strength. We hire serious professionals who want to be masters of their craft, and we show them a path to achieve it.”
Clients of Discover Strength typically stay with the company for life due to the quality of the workouts and the careful attention given to clients’ goals and needs. Excitement grows every day at the Discover Strength home office as markets open and the same experiences are reported by new clients.
The Minnesota-based company has a high retention rate for its exercise physiologists as well.
“We rarely lose an exercise physiologist, and that consistency is felt by our clients across the system,” stated Vice President of Operations David Gschneidner.
Every level of the Discover Strength system is elite, ensuring superior client support and satisfaction, and new franchise owners are onboarded through an extensive process, resulting in a strong system filled with the highest-quality owners representing the brand.
“For someone in my position to be able to say ‘no’ at any time to candidates who are not strong is absolutely empowering,” Breimhorst said. “We are committed to supporting highly successful, profitable franchisees, and our growth will be responsibly managed. We are in this for the long haul.”
Nancy E. Williams