BIGGBY® COFFEE recently unveiled something pretty big. “We are thrilled to announce that BIGGBY COFFEE is the Official Coffee of the Detroit Tigers,” said Jaime Balazy, director of marketing. By Lizzy Yeserski
BIGGBY® COFFEE recently unveiled something pretty big.
“We are thrilled to announce that BIGGBY COFFEE is the Official Coffee of the Detroit Tigers,” said Jaime Balazy, director of marketing. “We are so proud to be a part of a partnership that stems far beyond just the in-game experience and out into the community. We believe this partnership to be an absolute home run of an opportunity for the brand, and we look forward to sharing more details on the partnership and its impact.”
The partnership means greater brand saturation and market share for current and potential franchisees. Plus, it helps position BIGGBY COFFEE as a No. 1 player in a buzzing industry expected to reach $622.1 billion by 2032, according to The Brainy Insights.
And there’s more excitement brewing. “As a proud partner of the Cincinnati Bengals, BIGGBY COFFEE will offer a variety of Bengals-themed drinks, including the WHO DEY Latte, and exclusive promotions at participating local stores in the greater Cincinnati area,” confirmed Balazy.
BIGGBY COFFEE has 354 stores in 13 states, with over 140 locations in development. The staggering numbers are no surprise; the company offers all the means for entrepreneurs to build the lives they love.
The home office instituted an Area Representatives (AR) Program to bolster expansion efforts and empower owners. Currently, the brand has 19 locally based ARs who support existing stores and help sell new ones.
And BIGGBY COFFEE regularly delivers delicious, get-them-while-you-can offerings to consumers to enrich its already-robust menu. “The product development team and the innovation committee (franchisees and home office staff) develop and test delicious new products to bring to our stores,” Balazy noted.
Ahead of summer, a Pear-adise BIGGBY Blast® energy drink and a s’mores-inspired Campfire Latte were launched. “Inspired by our favorite campfire treat, this latte carries notes of mocha, toasted marshmallow and hazelnut, and it is topped with whipped cream and a dusting of graham cracker bits for the full experience,” said Balazy.
Fortified by greater-than-average sales compared to the rest of the coffee-shop industry and a streamlined business model that optimizes profitability, BIGGBY COFFEE’s franchising opportunity is as strong as its coffee.
Lizzy Yeserski