BIGGBY® COFFEE prides itself on being an unpretentious brand that’s big on community and culture. “One of the unique things about BIGGBY COFFEE is that it’s intentionally unintimidating, all the way from our branding (it’s very bright and approachable) down to the products we offer,” said Jaime Balazy, marketing director. By Lizzy Yeserski
Coffee Success and Caffeinated Dreams
BIGGBY® COFFEE prides itself on being an unpretentious brand that’s big on community and culture.
“One of the unique things about BIGGBY COFFEE is that it’s intentionally unintimidating, all the way from our branding (it’s very bright and approachable) down to the products we offer,” said Jaime Balazy, marketing director. “Additionally, we really take pride in our workplace culture, which is reflected in our stores. The customer service and experience side of things offered within a BIGGBY COFFEE is a strong competitive advantage for us.”
The team at BIGGBY COFFEE believes owning a neighborhood coffee shop is a higher calling with the potential to do unlimited good. One cup of coffee at a time, BIGGBY COFFEE is delivering top-notch customer service while actively impacting the communities it loves. Since 1995, the brand has grown to over 340 locations in 13 states.
The company boasts higher- than-average sales compared to the rest of the $45.8 billion coffee shop industry, courtesy of an established business model that minimizes ongoing costs while maximizing profits. And proven to be recession-resistant, BIGGBY COFFEE is currently enjoying tremendous growth, with over 130 franchises in development.
But what truly separates BIGGBY COFFEE from the competition is its commitment to people.
“We like to say we are a people company with a coffee obsession,” explained Balazy. “It’s our people first. We love our coffee, but we love the people behind our coffee even more.”
BIGGBY COFFEE exists to support people in building a life they love. Inside the Home Office, BIGGBY’s Life You Love Laboratory focuses on boosting workplace culture with a curriculum of four pillars that inspires franchisees to achieve personal vitality. Through workshops and coaching, the goal is to help BIGGBY Nation members put purpose into practice. And the company’s values, including Make Friends, Have Fun and B Yourself, reinforce the vision.
“Some people say you have a professional life and a personal life, and we think you just have one life. And so, finding balance and happiness and enjoyment at work is something that’s super important to us as a brand and as a business,” Balazy concluded.
A way to “B in business” for yourself and not by yourself? We’ll drink to that.
Lizzy Yeserski