Landscaping around a home is like a frame for a painting, either accentuating or detracting from the property’s best features. Border Magic creates lasting solutions for enhancing landscapes and simplifying their upkeep and maintenance. By Elice Morgenson

Landscaping around a home is like a frame for a painting, either accentuating or detracting from the property’s best features.

Border Magic creates lasting solutions for enhancing landscapes and simplifying their upkeep and maintenance. Homeowners can easily improve the look of their property and add to its value with a variety of concrete border options, including steppingstones, walkways, driveway liners, garden borders and commercial applications that will withstand any type of weather.

Butch Mogavero, CEO of Border Magic, says the proprietary composition of the materials is so strong that these borders have changed little over the years. Since perfecting their products, company officials have focused on developing better marketing practices for their franchisees. “Our customers know how amazing Border Magic is, but those who haven’t seen our products might not believe how unique and effective they are. We wanted to make every effort to showcase the products so consumers can see for themselves,” Mogavero says.

Landscaping events and shows have been very successful in helping franchisees market the products. Booths have been updated and expanded from the standard 10-by-10 square feet to cover 30-by-40 square feet of landscaped area. This area has been expertly planted with various garden examples such as evergreens or perennials and completed with matching borders. In addition to learning about Border Magic products, consumers can get tips and ideas for other ways to enhance their properties. This interaction generates interest in the product and solidifies future sales.

Border Magic has created a team of experts that can support a franchisee with unlimited knowledge and support. Their motto, “For yourself, but not by yourself,” is a testament to their dedication to the success of each business. Opening a Border Magic franchise gives a franchisee the assurance they are providing their clients with the best product on the market, and Border Magic guarantees it.

For more information about franchising opportunities with Border Magic, visit mybordermagic.com or call 877- 892-2954.

– Elice Morgenson