Bazooka Charlie’s Barber Co. is an attractive emerging brand in the lucrative men’s grooming arena. With six corporate locations in the Dallas-Fort Worth area, the brand began franchising this year and, according to Owner Justin Goehring, is poised to disrupt the old-school barber industry. By Patty Horansky
Bazooka Charlie’s Barber Co. is an attractive emerging brand in the lucrative men’s grooming arena. With six corporate locations in the Dallas-Fort Worth area, the brand began franchising this year and, according to Owner Justin Goehring, is poised to disrupt the old-school barber industry.
Goehring founded the brand after an established men’s grooming franchise he had joined went bankrupt. He held on to the concept of a mid-priced, premium men’s styling company and built upon it.
“I had dreams and aspirations to work on the development side of it,” Goehring said.
Goehring had more than 13 years of experience in the wireless industry including multi-store ownership. He and his wife Rhoda sold the wireless business in 2017 and moved to Roanoke, Texas. In 2018, they opened their first men’s grooming salon under the former brand.
In late 2020, they introduced the new brand name and its redefined website, logo, signs and menu. Goehring described the Bazooka Charlie’s moniker as a nostalgic nod to the World War II generation, but with a modern flair.
Charles “Bazooka Charlie” Carpenter was a U.S. Army officer and pilot famous for destroying enemy armored vehicles from the air.
Goehring said Bazooka Charlie’s Barber Co. stands out because its pioneering monthly membership program ensures steady revenue and a loyal customer base. Its salons are in highly visible areas, which greatly contributes to brand recognition and owner success.
Franchisees also are helped with design and buildout. Salon interiors feature red, white and blue track lighting, dramatic wall murals, and high-quality fixtures, equipment and product. This comfortable and congenial atmosphere keeps clients coming back.
Appointments can be made through a mobile app, kiosk or central call center, eliminating the need for a front desk. Services include technically perfect haircuts, face and head shaves, beard trims, coloring and more.
“We are attention-grabbing in the men’s haircut space,’’ Goehring said.
Owners and stylists receive comprehensive training on-site and at the brand’s headquarters, and support is ongoing.
Bazooka Charlie’s seeks multi-unit owners who support its core values of passion, perseverance and community.
“I think 1,000 units across the country is very attainable within the next 10 to 15 years,’’ said Goehring.
Patty Horansky