Aussie Pet Mobile was founded in 1996 in Sydney, Australia, to satisfy the demand for mobile grooming services in and around Sydney. The success was immediate, as most cat and dog owners will tell you that taking their pet to the groomer can be time-consuming and stressful – both for the owner and their pet. By Nancy E. Williams
Aussie Pet Mobile was founded in 1996 in Sydney, Australia, to satisfy the demand for mobile grooming services in and around Sydney. The success was immediate, as most cat and dog owners will tell you that taking their pet to the groomer can be time-consuming and stressful – both for the owner and their pet. Aussie Pet Mobile offers the solution to all pet owners’ grooming needs.
The No. 1 mobile pet-grooming franchise in the world, Aussie Pet Mobile offers a unique business opportunity to franchisees who want to invest in a scalable mobile business model with protected territories. For Maurizio and Ruth Perissinotto, both of whom wanted to leave their corporate jobs working for major airlines in the Middle East and find success in the U.S., Aussie Pet Mobile was the ideal opportunity for them.
“Due to the type of visas we were pursuing, a franchise was our best option. With the assistance of a franchise consultant, we narrowed our choices down to three. Our governing factors were tied to finances and having the ability to make a decent living, geography and having something that either one of us could operate. What made us choose Aussie Pet Mobile was the discussions we had with the corporate team. We appreciated how in touch they were with people. They understood our situation and helped us make it happen,” shared Maurizio. He and Ruth launched their Aussie Pet Mobile franchise in Ventura County, California, in 2019.
What Maurizio likes most about the business is the ability to provide a service that no one else brings to his customers. “There are a lot of mobile groomers, but they are small. To make things work, they have to groom a lot of animals, which means that a lot of the older or disabled pets aren’t accommodated,” he said. Being mobile allows Aussie Pet Mobile owners to go to a client’s home and groom pets in a safe and familiar environment, which is a level of care and convenience that not all groomers can provide.
An additional benefit of being an Aussie Pet Mobile franchisee is the size of the organization. With 66 franchise owners across the U.S. and growing, the brand is large enough to foster a level of comradery between owners but not too large that franchisees feel alone. When needed, franchisees can reach out to other franchise owners or the corporate team for assistance. However, the brand also understands the importance of offering freedom and flexibility to franchisees, which Maurizio appreciates.
So what characteristics make a good Aussie Pet Mobile owner? “All the traits of an entrepreneur – being flexible and adapting to situations,” Maurizio said. “You’re going to have to adjust for accelerating or slowing down in your market. I’d also say having a little bit of technical and DIY skills is important in the beginning for grooming and vehicle upkeep.”
The Perissinottos couldn’t be happier with their Aussie Pet Mobile investment. While immigrating from the Middle East, they received unmatched guidance and support that they still receive today. In just three years of owning the business, the husband-and-wife team has experienced great success and plans to add one van to their fleet every year. Thanks to Aussie Pet Mobile, the Perissinottos look forward to continuing to grow their business and spending time with their family.
Nancy E. Williams