As a premier IV therapy brand, Prime IV Hydration & Wellness is redefining how people approach health and self-care. As one of the fastest-growing IV therapy franchises in the country, with more than 190 locations open or in development, this brand is driving the wellness revolution itself. By Lizzy Yeserski
As a premier IV therapy brand, Prime IV Hydration & Wellness is redefining how people approach health and self-care. As one of the fastest-growing IV therapy franchises in the country, with more than 190 locations open or in development, this brand is driving the wellness revolution itself.
“Preventive wellness is no longer a trend; it’s a movement,” said April Hicks, vice president of brand marketing. “Consumers are more proactive about their health than ever before, and they’re seeking convenient, effective solutions that help them stay energized, resilient and vibrant. Prime IV is meeting that demand head-on, and our growth reflects it.”
Blending medical-grade treatments with an upscale spa atmosphere, Prime IV helps clients boost immunity, optimize energy and look and feel their absolute best. Every client receives a one-on-one wellness consultation and a customized plan, whether they’re seeking immune support, anti-aging benefits, mental clarity, weight loss assistance or athletic recovery.
While industry competitors offer basic drips, Prime IV stands out by using premium ingredients, such as warmed Ringer’s lactate, USP 797 sterile compounding protocols and a serene, spa-like environment infused with relaxing music, vitamin-enriched water, plush blankets and zero-gravity massage chairs. This helps create the brand’s signature One Hour Vacation® experience that clients cherish and return to, time after time.
Additional services help clients boost immune support and protection, combat fatigue and hangovers, fight jet lag and altitude sickness and reach weight loss goals. Whatever the specific wellness goal, Prime IV Hydration & Wellness strives to reinvigorate body and spirit for all.
Meanwhile, franchisees benefit from a robust, recurring membership program, audience appeal and lean staffing requirements. The corporate team provides ongoing training and expert support in marketing, operations and more. Many owners acquire multiple units, drawn to the model’s efficiency and replicability.
“From a business standpoint, our operations, training and brand systems are second to none, making it easier for franchisees to launch and grow confidently,” Hicks explained.
The most exciting part is how the company continues to evolve. Prime IV Hydration & Wellness keeps innovating inside a thriving IV therapy sector – a sector that Yahoo Finance valued at $2.51 billion in 2024. That number is expected to steadily rise to $3.94 billion by 2030, fueled by an aging population, surging chronic illnesses and the increasing number of intravenous drug approvals.
“We’re not just keeping up with the wellness industry – we’re helping lead it,” Hicks said. “We’re currently piloting several new wellness innovations across select markets – each designed to elevate the client experience, increase visit frequency and grow revenue per appointment. These pilot programs reflect our continued commitment to bringing medically backed, high-impact treatments to our clients while giving our franchisees new tools to grow and differentiate their business.”
Now is the perfect time to join a market leader and major industry player. Prime IV Hydration & Wellness offers a unique opportunity to be your own boss while helping others reach their wellness goals.
Lizzy Yeserski