Over the past few months, The Back Nine® Golf has experienced significant growth in its franchisee family. The golf simulator franchise has a unique offering for both its clients and its franchisees. Clients can access simulator bays 24/7, bringing friends and coworkers to practice or simply enjoy a round. Franchisees benefit from a semi-passive ownership model with a membership-based structure that requires no employees to run daily operations. By Kelsi Trinidad
Over the past few months, The Back Nine® Golf has experienced significant growth in its franchisee family. The golf simulator franchise has a unique offering for both its clients and its franchisees. Clients can access simulator bays 24/7, bringing friends and coworkers to practice or simply enjoy a round. Franchisees benefit from a semi-passive ownership model with a membership-based structure that requires no employees to run daily operations.
To keep up with the franchise demand, The Back Nine Golf team has been hard at work streamlining and investing in enhancing its central operations. The company has brought on a team of onboarding success managers that give one-on-one support to new franchisees during their crucial first year of business. Onboarding success managers take franchisees through each phase of their journey, from signing on and securing a property, to establishing a marketing plan, opening their doors, and driving success through their first year. These managers not only guide franchisees through the process of building their franchise but also act as a liaison with the team at the corporate offices.
“They’re talented coaches who have either spent time on our side of the fence, or been franchisees themselves and understand what it takes to succeed as a small business owner,” explained Curtis Reed, director of marketing. “So, they just kind of know what to do and when to do it.”
After their first year, franchisees transition to working with a franchise success manager, who acts as their coach and point-person throughout the life of the business.
Also, The Back Nine Golf has added a technical specialist to help centralize its operational systems. This hub supports franchisees in tasks such as marketing, order-tracking, vendor contract and social media.
“If there are things that are going to make the experience for our franchisees more seamless and easier to do, we’re always taking a look at what those advantages are going to be, and we’re always bringing them in,” said Reed. “We are always looking for good talent and good processes. We’re never going to stay stagnant.”
Kelsi Trinidad