Since 1987, NaturaLawn® of America has been a pioneer in the lawn care industry. With a commitment to providing safer alternatives, the brand offers a variety of environmentally-, pet- and family-friendly lawn care solutions. By Shelby Green
Since 1987, NaturaLawn® of America has been a pioneer in the lawn care industry. With a commitment to providing safer alternatives, the brand offers a variety of environmentally-, pet- and family-friendly lawn care solutions.
As a family-owned business, NaturaLawn of America is deeply invested in the success of its franchisees. New franchisees undergo a comprehensive three-week training program designed to ensure they are prepared to launch their business. This in-depth training covers all aspects of launching and operating a successful franchise, including extensive classroom instruction and practical field training. Franchisees also receive vital support in business setup, daily management and technical expertise, ensuring a smooth transition into ownership.
“In an era of increasing industry consolidation, NaturaLawn of America proudly stands as a family-owned business,” said Blaine Young, vice president of franchise and business development. “This offers potential franchisees a unique advantage: partnering with a company deeply rooted in family values, providing the stability and personal touch often missing in larger, corporately owned entities. With our family legacy, you won’t have to worry about the uncertainty of a potential sale impacting your investment and future.”
Over the last several years, NaturaLawn of America has experienced exponential growth, in part thanks to the brand’s exceptional services. At the core of the services are the company’s proprietary, exclusive organic-based fertilizers and biological controls, ensuring both efficacy and environmental responsibility.
Additionally, franchisees gain access to three major revenue sources rolled into one comprehensive offering: core lawn care services, seed programs and specialized pest control solutions, such as the popular Tick Ranger® and Mosquito Ranger® programs. This multi-stream approach allows business owners to build a diversified, multimillion-dollar enterprise, essentially acquiring three franchises in one. The average NaturaLawn of America franchisee experiences significant success, with the average franchise owner exceeding $2 million in gross revenue.
Over the past decade, the brand has doubled in size, demonstrating monumental growth, with particularly significant expansion happening over the last year. Franchisees are supported by a dedicated team providing assistance with marketing and advertising, operational and business management, national purchasing programs for cost savings and crucial accounting, HR and IT support.
NaturaLawn of America isn’t just a business; it’s an invitation to join a family of hardworking individuals who are committed to continued success.
Shelby Green