That 1 Painter understands the importance of motivating and inspiring franchise owners, so much so that it partnered with author John C. Maxwell. According to his LinkedIn page, “John C. Maxwell is a #1 New York Times bestselling author, coach and speaker who has sold more than 26 million books in fifty languages. By Nancy E. Williams
That 1 Painter understands the importance of motivating and inspiring franchise owners, so much so that it partnered with author John C. Maxwell.
According to his LinkedIn page, “John C. Maxwell is a #1 New York Times bestselling author, coach and speaker who has sold more than 26 million books in fifty languages. In 2014, he was identified as the #1 leader in business by the American Management Association® and the most influential leadership expert in the world by Business Insider and Inc. magazine.”
In 2022, Maxwell founded Maxwell Leadership, a multifaceted leadership, coaching, speaking and training organization headquartered in Duluth, Georgia. According to the Maxwell Leadership website, the organization has “nearly five decades of growing leaders around the world through millions of books sold and practical leadership principles used by everyday people, major corporations and national governments alike.”
So how did this powerhouse motivational speaker connect with ResiBrands, the parent company for That 1 Painter? Founder and CEO of ResiBrands Steven Montgomery and Maxwell originally connected for a recording at Maxwell’s headquarters. Maxwell was impressed with what Montgomery had built with That 1 Painter and loved his vision for future company growth. They ended up exchanging personal information, and a few days later, Maxwell reached out to Montgomery and said he would love to mentor the company as it grows.
As a result of their connection, Maxwell now meets monthly with That 1 Painter franchisees on a group Zoom call. During that call, owners are able to hear Maxwell’s invaluable business coaching advice and participate in an open Q&A with him to ask about any situations they may have encountered with their business or any other type of leadership questions they may have.
“John’s coaching gives That 1 Painter owners access to leadership training from a world-renowned leader,” explained Annabelle Worth, brand partnerships manager. “Being able to discuss their business needs, being able to grow as a leader with personalized training and having direct access to his expertise can change their whole experience as a business owner.”
Having Maxwell as a resource has become a true differentiator for That 1 Painter among the multiple independent and franchise painting businesses.
“Indeed, access to top-level leadership training is a huge draw for business leaders, especially first-time business owners,” shared Worth. “Being able to come directly to John with questions that his years of leadership experience can help with is invaluable to franchisees.”
That 1 Painter franchisees have ongoing access to the support needed to help their businesses thrive and grow as leaders in the form of robust coaching, regional sales events and in-person visits from experienced coaches to every location.
However, mentoring and coaching programs aren’t the only aspects of the brand that set it apart from competitors. That 1 Painter also provides its owners with an in-house appointment center and in-house marketing services, and it supports communities by giving back locally and globally with its “Paint It Forward” initiative.
Nancy E. Williams