INFINITY, beyond fitness isn’t just a brand – it’s a movement with a mission. “Inspire people. Empower communities. Reshape the future,” said Chief Marketing Officer Vanessa Severiano, who said this vision is more than just words. By Erika Ortega
GIVING BACK
INFINITY, beyond fitness isn’t just a brand – it’s a movement with a mission. “Inspire people. Empower communities. Reshape the future,” said Chief Marketing Officer Vanessa Severiano, who said this vision is more than just words.
“It’s the heartbeat of everything we do,” Severiano explained. “We’re committed to making a real impact – not just in fitness, but in how we care for our planet and our communities.”
Conscious capitalism and responsible franchising also are core aspects of the brand’s values.
“We adhere to principles prioritizing community impact, environmental sustainability, and ethical business practices. Our team is committed to upholding these standards, ensuring our franchisees operate with integrity and responsibility and contribute positively to local and global communities,” said CEO and Founder Diego Guimarães.
Dedicated to transforming lives, INFINITY, beyond fitness is a health and wellness center that offers integrated training, nutrition and recovery services. Its purpose-driven franchise model provides franchisees with a roadmap to establish themselves in the wellness and fitness industry.
The brand’s focus and commitment go a step further than its competitors too. Through eco-friendly practices, community drives and anniversary events benefiting local nonprofit organizations, INFINITY, beyond fitness partners with organizations such as the Coconut Grove Crisis Food Pantry, Miami-Dade Public Schools and Nicklaus Children’s Hospital to positively impact the communities it serves.
“Giving back is woven into the fabric of INFINITY, beyond fitness. We’re not just about improving physical health; we’re about fostering a culture of compassion and support. Because, at INFINITY, beyond fitness, we know that health is wealth,” explained Severiano.
Some of the brand’s successful efforts include minimizing its environmental footprint and setting a standard for others to follow. In addition to banning single-use plastics and embracing clean, sustainable personal products, their centers are equipped with refillable filtered water stations and reusable bottles accessible to all members.
“Our franchisees don’t just operate health and wellness centers; they become true community leaders,” said Severiano. “By embodying our values in every interaction, they’re helping to reshape the future – one meaningful connection at a time.”
Erika Ortega