Astrawatt Solar aims to reinvent the solar installation experience completely, and that starts with educating customers about the benefits of solar power by a team of knowledgeable salesmen. Even though solar power is not a new concept, some customers aren’t aware of all the environmental and financial benefits that solar has to offer. By Kelsi Trinidad
Astrawatt Solar aims to reinvent the solar installation experience completely, and that starts with educating customers about the benefits of solar power by a team of knowledgeable salesmen. Even though solar power is not a new concept, some customers aren’t aware of all the environmental and financial benefits that solar has to offer.
Keith Murphy, CEO of Astrawatt Solar, shared insight about the solar market and its customers. “Believe it or not, the majority of our customers are not really into the environment,” he said. “Most are simply doing it because of the financial benefit. With inflation, their utility rates are increasing at a drastic rate, and the return on investment in the payback period is actually going down due to that.”
The rise of solar power is a hot topic as of late, with extended tax incentives and increased climate-conscious legislation encouraging decreased gas emissions. Recently, Congress extended the Solar Tax Credit through to 2032 and also increased the credit from 26% to 30%. Additionally, states like California are voting in legislation to eliminate the sale of gas-operated cars by 2035. By 2030, the number of solar installations in the U.S. is predicted to quadruple. Needless to say, this industry is set up to be one of the country’s biggest in the near future.
Astrawatt Solar’s franchise model offers an opportunity to get in on the ground floor of what is basically guaranteed to be a booming industry. The increased reliance on electric vehicles, as well as the increased financial benefits for customers installing solar panels to their homes have set up the industry to be the fuel of the future.
“I think that the awareness that’s been created with the extensions and the big push toward clean energy has been great for us,” said Tyler Tucker, chief development officer of Astrawatt Solar. “And it’ll be great for our franchisees too, because all these things in place are really trending toward long-term goals.”
The company is reinventing the solar installation franchise model to provide everything under one roof. Franchisees will be trained in sales, marketing, project management and installation so their entire business can be vertically integrated and ensure that franchises can be as profitable as possible.
Kelsi Trinidad