When it comes to finding a strong business opportunity, one of the key factors is understanding market and consumer trends to identify a space where the growth potential is substantial. By Tamara Rahoumi
When it comes to finding a strong business opportunity, one of the key factors is understanding market and consumer trends to identify a space where the growth potential is substantial. In the case of Naturals2Go, prospective operators have the chance to ride the wave of not one but two booming industries: wellness and vending.
According to Naturals2Go, the wellness revolution – that is, the interest in leading a healthier lifestyle with more conscious nutritional and lifestyle choices – has quickly grown to an over $800 billion industry. At the same time, the $24 billion-plus vending industry presents an equally attractive space on which to double down. Naturals2Go is an opportunity to embrace both spaces to build a thriving business in healthy vending machine distribution and operation – and with a great deal of support from the brand’s onsite locating and success team, many of whom run their own successful vending businesses. The Naturals2Go onsite locating program is unmatched in the industry and helps both new and veteran entrepreneurs find success in an industry with a lot of unchartered territory.
“Back in the old days, things were pretty much the Wild West,” said Willis Uzzell, a professional onsite locator for Naturals2Go. “You would have a lucrative business opportunity but there were still a lot of muddy waters and not a lot in place for someone new trying to get in the business. Newcomers just had to get out there and learn every day and on the go, but what drew me to Naturals2Go is that they really take new operators by the hand and take them through the steps, give them the background and even prepare them mentally. The support is something you’re not going to get anywhere else.”
The hands-on support provided by Naturals2Go is something with which Uzzell is especially familiar, given his role as an onsite locator for the business. Uzzell’s job is to travel to operators’ locales to help them secure the right locations – anything from schools and office buildings to community centers and military bases. Securing highly trafficked sites for its vending machines is vitally important for success, which is why the brand has 17 onsite locators dedicated to finding the perfect location for owners. However, the support doesn’t end there; once a machine is located, the team at Naturals2Go helps owner-operators continue to grow and scale their business. In fact, the brand feels so confident about its ability to build successful routes that it offers a lifetime locating program for owners.
“In this business, it’s all about location, location, location,” said Uzzell. “My role is to market [new operators] in their geographical area so that, even if the businesses around don’t necessarily take a machine right away, they’ll at least know of us, and when they’re ready, we’ll be the first ones to turn to.”
There are few things that serve as a greater testament to the quality of support that Naturals2Go provides than the fact that some of the business’s most successful operators came to the opportunity with little to no prior business experience. From the initial hands-on training, which covers everything from how to operate the vending equipment and maximize profits over time, to the lifetime – that’s right, lifetime – access to personal success coaching offered to operators, there is no shortage of help along the way as you get your Naturals2Go business off the ground and flourishing for years to come.
Tamara Rahoumi