In 1998, Paisano’s opened its first fast-casual Italian restaurant and immediately received rave reviews. Over the past 24 years, Paisano’s has opened another 37 locations, 14 of which are company-owned. By Kelsi Trinidad
In 1998, Paisano’s opened its first fast-casual Italian restaurant and immediately received rave reviews. Over the past 24 years, Paisano’s has opened another 37 locations, 14 of which are company-owned. The locations serve customers in the urban, suburban and rural areas of Virginia, Washington, D.C., and Maryland, with an award-winning menu featuring high-quality ingredients.
Every Paisano’s restaurant is built to accommodate a 90% off-premises customer base, and its small footprint lowers upfront investment and optimizes service speed while reducing occupancy and labor costs. During the pandemic, the company rolled out a one-of-a-kind IT system that controls food and labor costs and provides a state-of-the-art point-of-sales system, direct customer engagement and effective marketing functionality.
Paisano’s sales include revenue streams generated from over 20 services provided by six marketing partners, with only 15% of its sales coming from third-party delivery services. One of those services, catering, gains sales through the brand’s online ordering platform and third-party catering partners. Paisano’s well-equipped kitchen can produce nearly any item on any menu, which positions franchisees to operate host kitchen concepts in their restaurants.
Currently, Paisano’s is re-launching its franchise program after spending the past two years preparing a robust business model that empowers franchise operators to excel in their protected territories. When franchisees join the Paisano’s franchise family, they have access to top decision-makers in the company, which allows them to provide meaningful feedback and play a significant role in growing both the brand and its franchise model.
Paisano’s is excited to bring on new franchisees energized by restaurant ownership and is currently offering qualified restaurant operators reduced franchise fees. The company’s tried-and-true model can be operated across all available territories.
Kelsi Trinidad