According to the American Association of Retired Persons (AARP), approximately 80% of adults aged 50 and older want to remain in their homes as they age. There is a heightened need for in-home care services for families wishing to ensure that their parents and grandparents receive premium care during the pandemic. By Brianna Bohn
According to the American Association of Retired Persons (AARP), approximately 80% of adults aged 50 and older want to remain in their homes as they age. There is a heightened need for in-home care services for families wishing to ensure that their parents and grandparents receive premium care during the pandemic. Golden Heart Senior Care, a full-service, in-home care agency, continues to offer much-needed support to seniors as it expands nationwide through franchising.
“We announced a three-unit Indianapolis deal at the end of March, and we’re excited about even greater growth,” said Peter Hall, marketing manager for Golden Heart Senior Care. Golden Heart, which currently has 28 territories, is known for its commitment to providing high-quality home-care services from trained caregivers. Services include personal care, household, and transportation, and companionship. Services also include meal preparation, grocery shopping, dressing and bathing, and respite care. After completing Golden Heart’s free assessment to determine appropriate services, clients receive a personalized care plan so they can live comfortably and safely at home.
In addition to understanding the importance of providing premium care to seniors, Craig Bass, Golden Heart Senior Care president and owner, recognizes the support franchisees need for growth and success. With close to 30 years of business experience, Bass has plenty of insight to share with franchise owners. “He is very knowledgeable, has a great background in health services, and is very supportive,” explained Hall. “He gives franchisees his personal number, is sensitive to emails, and is always there to help.”
The brand’s commitment to franchisees doesn’t stop there. Golden Heart provides comprehensive training and support completed online at home and on-site, as a tech-forward brand in a predominantly traditional industry. The Fast-Start online pre-training modules walk new franchise owners through essential business tasks, including establishing bank accounts, hiring caregivers, and completing licensing requirements. Then, once franchisees have their foot in the door, they learn how to use Golden Heart’s administrative software, SMARTcare, which helps to make duties, like employee management and billing, a breeze.
To provide even further support, the brand invites all new franchisees to participate in a three-day training at its training center in Sun City, Arizona, or its headquarters in Frisco, Texas. The on-site training dives into startup and business development, caregiver management, and client engagement. Training includes Golden Heart’s website development package, which consists of a mobile-ready website with social media integration and other marketing tools, providing a firm foundation on which franchise owners can grow their business with confidence.
From the valuable marketing support and online learning resource library available, to the business-development assistance and personal franchise coach that every franchisee receives, Golden Heart Senior Care has designed a support network that promotes efficiency and success. Interested entrepreneurs can invest in prime territories, with startup costs ranging from $68,925 to $96,750.*
If you are a passionate individual who wants to make a change in your community and grow a large, multi-territory business, contact Peter Hall at 703-531-8157 or peter@fransmart.com, or visit goldenheartfranchise.com for more information.
– Brianna Bohn