Consistently conducting extensive market research to stay ahead of industry trends and continuing to perfect their menu of services, the Roosters brand of men’s grooming centers remains on the cutting edge of hair care’s most rapidly growing segment. By Jessica Jones
Consistently conducting extensive market research to stay ahead of industry trends and continuing to perfect their menu of services, the Roosters brand of men’s grooming centers remains on the cutting edge of hair care’s most rapidly growing segment.
“It has always been a priority for the Roosters brand to adapt to what the modern man is looking for,” noted Reed Edwards, assistant vice president of marketing for Regis Corporation, the brand’s parent company and leader of the “male-only” segment of the hair industry. “Nearly 90% of those polled in our brand research found our model unique and totally different than what they typically expect from a traditional barbershop or salon. Our full-service philosophy has proven extremely popular, and we are continuing to aggressively grow the brand in that direction,” Edwards said.
Offering a premier men’s grooming experience, each Roosters location is equipped with roomy leather chairs and spacious private stations, providing a relaxing environment for the professional delivery of an upscale haircut, beard trim and shave. Pioneering the re-emergence of the male segment of the hair-care industry, the brand, which recently updated its leadership structure, also offers on-trend services like the seven-step facial shave and color camouflage. A branded app makes for a seamless booking process, and complimentary neck trims between visits keep clients satisfied.
“This is more than just your average utilitarian cut and shave,” Edwards said. “We have a team of top-quality stylists and a menu of exclusive services. And because the brand has the backing of Regis, which operates thousands of salons around the country, we are rooted in success.”
Founded in Lapeer, Michigan, in 1999 by Joe Grondin, a master barber with over 30 years of experience, the goal of Roosters from the start was to deliver quality service to men of all ages. Featuring over 100 different salon locations throughout the U.S. and Canada, the franchise is currently looking to team up with owners across the country. No previous salon experience is necessary, but strong business acumen is.
Part of Regis Corporation, one of the largest franchised hair-care companies in the beauty industry, a Roosters franchise comes with plenty of support. Regis provides franchisees with a comprehensive system of business training, stylist education, site approval, lease negotiation, professional marketing, promotion and advertising programs.
Becoming a Roosters franchisee is not about cutting hair; it is about growing a multi-unit business with manager-run salons. Join an established and reliable franchisor who is supported and backed by Regis Corporation by visiting roostersmgc.com.
– Jessica Jones