While the coronavirus pandemic negatively affected small businesses over the past year, shuttering many independent shops throughout the country, a multitude of national companies were still able to thrive – providing essential services to customers while creating tremendous growth opportunities for franchisees in a variety of markets throughout North America. By Jessica Jones
While the coronavirus pandemic negatively affected small businesses over the past year, shuttering many independent shops throughout the country, a multitude of national companies were still able to thrive – providing essential services to customers while creating tremendous growth opportunities for franchisees in a variety of markets throughout North America. One needs-based sector that witnessed such growth was self-care.
“The hair care industry is driven by a unique set of characteristics that are unmatched in business ownership,” said Jennifer Tatum, franchise development assistant at Regis Corporation, the parent company of Supercuts. “This is a $65 billion industry with built-in demand that is both recession- and technology-resistant. These attributes are what attract professional men and women to our business and become the building blocks that allow our franchisees to build success.”
Operating more than 3,000 units across the country and built upon more than 40 years of experience, the Supercuts brand currently has most major markets still available while averaging an opening ratio of about 200 new units annually.
Born of the idea that getting a haircut should be as quick, easy and affordable as going to the supermarket, the Supercuts franchise standardized the process of hair care in 1975, developing a 20-minute cut technique that has since been adopted by thousands of salons. Still thriving 45 years later, executives say the national brand witnessed a boon as smaller shops were forced to close in 2020.
“Our growth at Supercuts continues to come primarily from independent salons that are not able to effectively compete,” Tatum said. “Our industry has been impacted by COVID-19 big time and it’s sad but true that independent salons might not make it through this pandemic. Big corporations like Regis, however, have the backing behind them to be able to survive. This is a period of growth for us and we are looking for franchisees to take the lead and expand this brand even further.”
Supercuts is the flagship brand of Regis Corporation, a global leader in hair care with more than 7,000 salons worldwide and annual revenue of approximately $2 billion. Supercuts franchise owners have a strong support system already in place. Regis provides all operational systems, technology, training and marketing resources.
“Our owners are given what they need to build their own success and Regis Corporate has a franchise support team located in Minneapolis that’s ready and able to help,” Tatum said. “This is a needs-based business and it’s not going away. People will always need to get their hair cut and we will always provide a stylish, cost-effective way for them to get that done.”
For more information on franchise opportunities with Supercuts, visit supercutsfranchise.com.
– Jessica Jones