When brothers Justin and Raymond Donat founded True North Restoration in 2019, the vision was clear: Build a restoration franchise grounded in values and integrity, bolstered by advanced systems and technology that would give purpose-driven leaders the tools to scale and serve within their communities. By Lizzy Yeserski
When brothers Justin and Raymond Donat founded True North Restoration in 2019, the vision was clear: Build a restoration franchise grounded in values and integrity, bolstered by advanced systems and technology that would give purpose-driven leaders the tools to scale and serve within their communities. By bringing together several independent restoration companies under one roof – some with roots dating to the 1980s – they established a network where entrepreneurs could embrace both meaning and success.
For owners like Nathan Baker of McKinney, Texas, True North Restoration presented an opportunity to carve a new path, with absolutely no restoration experience needed.
“I was in corporate financial services for 19 years and decided to do something on my own, but I was too scared to start from scratch,” Baker said.
Since launching his business in 2024, and with the backing of True North’s expert infrastructure, he’s helped homeowners navigate some of the most difficult moments of their lives.
“To be able to show up and help and guide people through the insurance process and put their minds at ease a bit, there’s something to be said for the fulfillment of helping someone going through a really tough situation,” he said.
Baker, who didn’t know what to expect before joining True North Restoration, said he appreciates the collaborative environment the company has cultivated, pointing to support from both the corporate team and other franchisees.
“We’re like a big family,” he said. “The benefit of being smaller compared to some of the bigger players in the industry is that there is very much this ‘we’re all in it together to win together’ mentality.”
That family culture is one of the company’s biggest strengths. Owners also benefit from a proprietary CRM platform that helps manage restoration projects from initial inquiries through completion. Plus, unlike mature franchise systems, True North Restoration offers entrepreneurs the opportunity to grow alongside a developing brand while helping to shape its future.
As demand for restoration services continues to grow due to aging infrastructure, increasing weather-related events and AI-powered technology, now is an ideal time to explore True North Restoration as it expands nationwide. For entrepreneurs seeking a purpose-driven business with long-term demand, the opportunity has never been stronger.
Lizzy Yeserski