More and more new franchise systems join the industry each year. They can be in a wide variety of categories, from food and fitness to fun and family entertainment. The common theme that is emerging is a shift to more women owned concepts converting into a franchise. By Dawn Abbamondi

Women In Franchising Continue to WOW

The Industry is Growing, with Female Founders and Female Franchise Ownership

Female Franchise Founders

More and more new franchise systems join the industry each year. They can be in a wide variety of categories, from food and fitness to fun and family entertainment.

The common theme that is emerging is a shift to more women owned concepts converting into a franchise.

These companies are not only led by female franchisors – they are also being joined by women in business – as franchisees, suppliers and vendor partners.

This is especially rewarding to see, because I have been in the industry since it was dominated by men. While the evolution has been continuous, it is gaining more momentum. Soon, we will outnumber them – in CEO roles and senior level management – at industry conferences and conventions, too.

Innovation often comes from necessity – and we all know the saying “necessity is the mother of invention”. I didn’t make that saying up, but it seems appropriate to me as I look back on the most recent brands we have helped launch.

They are led by women, moms or daughters who found gaps in services or products needed. Instead of waiting for someone else to create it, they did. Their efforts inspired others and continue to improve lives.

Now may be the right time to convert your business into a franchise – serving new entrepreneurs with an opportunity to open a business in their local community. Whether you create a fresh take on an old concept, or craft something completely new as an emergent offering, yours ideas are welcome.

You have the resources here, in this issue and others to guide you from start to franchise. Lean into the words of wisdom from Alesia and Rose. Rely on the leaders featured here for advice, mentorship and coaching. They have lived it and are ready to give back…just like you will be the advisor, mentor and coach for your future franchisees.

Take the leap. You know you want to do it. Nothing is holding you back.

Women-Owned Businesses

No matter where you are in the country, there are likely opportunities for women business owners. From funding through private loans or grants these are worth applying for now.

Besides this magazine, owned by a female leader in the franchising industry and edited by another woman with years of experience, there is a focus on bringing women into commerce.

Most franchisees open a new business in their local area help customers solve a problem, save time or receive a better product or service. If you see a gap in the community this may be your calling.

  • A new shop with better hours.
  • Catering to specific customers.
  • Locations that align with other complementary service or product providers.
  • Create efficiency in the daily routine of life.

Do your research. Ask questions. Get the answers you need. Then, you can make an educated decision. Join a brand that is aligned with your goals, matches your core values and feels like a cultural fit. 

You will have the franchisor for guidance. You can lean on friends and family to help get the word out. Then, you will enjoy a successful grand opening and business launch.

You are already on the way to owning your new business with the backing of a franchise leader who sees you and the value you bring.

Entrepreneurs don’t wait for an invitation. They bring others along with them creating success, generational wealth and pride of ownership. Women…Now is your time to WOW others and show them what you can do.

Dawn Abbamondi

Dawn Abbamondi, chief marketing officer at SMB Franchise Advisors, has over 20 years of extensive franchising experience in the coffee, food, convenience, gift and floral industries. Abbamondi leads the areas of marketing, social media, public relations, web development and lead generation. SMBFranchising.com, 215-370-7998, Dawn@SMBFranchising.com