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22 01, 2018

Dear Subway, Love Freshii, An Open Letter.

2018-01-24T18:49:36-04:00January 22nd, 2018|Tags: , , , , , , , , , , , , , , |

CHICAGO, IL—GlobeNewswire

Freshii Inc., the fast-growing health and wellness brand, has released an open letter to Subway (Doctor’s Associates Inc.). Highlighting the recently reported Subway franchise partner frustrations, the letter offers a sincere proposal to Subway that aims to reignite their franchise partners’ entrepreneurial spirits. The solution proposed to Subway seeks their assistance in transitioning select Subway franchise partners to the Freshii brand – which represents the next generation of healthy food –  while allowing both Freshii and Subway to continue delivering on their missions to provide healthy food, globally.

Dear Subway,

Can we talk? Major US press outlets have reported that in 2017, over 900 Subway locations closed, your store traffic decreased by 25% in the last 5 years and your franchise partners are upset, recently signing a petition protesting the $4.99 footlong promotion.

“As a business owner you’ll be in a constant race against an ever-improving marketplace.”  These are the words of Fred DeLuca, the late, great Founder and CEO of Subway Restaurants and the pioneer of healthier fast food in the ‘80s and ‘90s.

At Freshii, we share Fred’s passion for the entrepreneurial spirit and the mission to serve fresh food, globally. As Freshii’s Founder & CEO, I am grateful to have met Fred and call him an inspiration.

Fred’s trailblazing spirit taught us a lot. Freshii is now the fastest-growing global restaurant brand; we opened our first several hundred restaurants faster than McDonald’s, Dominos and even Subway. Our 18 consecutive quarters of strong same store sales growth are a testament to this and have helped our franchise partners grow their sales and profits. We operate in over 15 countries today – and we are growing!

We have a sincere proposal to help Subway appeal to the next generation of fresh food lovers and your franchise partners globally.

Rather than risking the closure of another 900 Subway stores in 2018, let’s explore a partnership. Let’s work together to convert select Subway stores to Freshii restaurants. This will allow Freshii and Subway to achieve a mutually beneficial outcome: supporting entrepreneurial franchise partners and continuing to deliver on our missions.

Over time, we too plan to open thousands of restaurants around the world as we continue to deliver on our mission of making healthy food convenient and affordable for all citizens of the world. But we could get there faster together.

By allowing some of your franchise partners to convert now, we believe you’ll be creating a better business future for them.  You’ll also be improving the future of your remaining franchise partners who will continue to operate their Subway restaurants in a less crowded marketplace. The health of the overall Subway system will be improved.

Will this work?  We’ve already helped dozens of franchise partners from many iconic restaurant brands and global sandwich shops become successful Freshii partners—by either converting their stores or bringing the Freshii brand into their portfolio. They’re feeling re-energized as they become part of a restaurant brand built for today’s generation.

If you share Fred’s dream, you’ll be excited to share ours. If you share Fred’s passion, we’ll get along like kale and quinoa.  Fred liked to spend time in our Freshii restaurants, sampling our menu and witnessing firsthand the creativity, passion and entrepreneurial spirit that makes us special.  I hope your leadership team and franchise partners around the world will do the same, now!

Visit www.freshii.com/dearsubway to learn more about this opportunity.

I want your consent and I hope to hear from you soon. As Fred liked to say, “Opportunity waits for no one!”

Matthew Corrin

Founder & CEO


About Freshii

Eat. Energize. That’s the Freshii mantra. Freshii is a health-casual restaurant brand that serves fresh food designed to energize people on the go. With a diverse and completely customizable menu of breakfast, soups, salads, wraps, bowls, burritos, frozen yogurt, juices and smoothies served in an eco-friendly environment, Freshii caters to every taste and dietary preference.

Since it was founded in 2005, Freshii has opened hundreds of restaurants in cities and countries around the world. Freshii can be found in all location types from cosmopolitan cities, college campuses, suburban neighborhoods and malls to fitness clubs, airports and small towns.

Inquire about how to join the Freshii family: https://freshii.com/us/franchising.

Learn more about investing in Freshii: http://ir.freshii.com.

Learn about the Freshii brand: https://vimeo.com/195658178.

Find your nearest Freshii: http://www.freshii.com.

Follow Freshii on Twitter and Instagram: @freshii

For further information contact: 

Melissa Gallagher



Adelaide Johnson



22 01, 2018

The U.S. Government May Be in a Pickle, but Hooters® is Serving ‘Em Up For Free

2018-01-24T18:50:39-04:00January 22nd, 2018|Tags: , , , , , , , , , , , , |


While the politicians sort out the impact of a U.S. government shutdown, Hooters® is reaching across the aisle, err, table to strike a deal with Americans that any party can get behind. The Hooters Shutdown Deal grants a free order of fried pickles to any guest at the start of the work week, this Monday through Wednesday, Jan. 22-24.

While the folks in Washington figure out how to compromise, no one can argue with a free plate of America’s favorite fried pickles, cooked fresh to order with a signature tangy dipping sauce. Visit the nearest participating Hooters® restaurant or check out HootersToGo.com and use code SHUTDOWN to order takeout, or in some locations free delivery.

The Hooters® Shutdown Deal includes one free fried pickles appetizer with beverage purchase, valid for dine-in and takeout guests at participating Hooters® of America locations across the United States from Monday, Jan. 22 through Wednesday, Jan. 24, 2018. The deal cannot be combined with any other discount or promotional offer. One offer per person, and offer may vary per location.

To find your nearest Hooters® location, visit Hooters.com.

About Hooters® of America, LLC

Hooters® of America, LLC, is the franchisor and operator of more than 425 Hooters® restaurants in 39 states and 31 countries. Known for its world famous Hooters® Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then millions have been liberated from the ordinary at Hooters® while enjoying great food, fun and one-of-a-kind hospitality that can only be served up by the Hooters® Girls. For more information about Hooters® visit www.Hooters.com or follow us at www.Twitter.com/Hooters, www.Facebook.com/Hooters, www.Instagram.com/Hooters® or on Snapchat at “hooters.”


Largemouth Communications

Sarah Osment, 919-459-6450


19 01, 2018

I Heart Mac & Cheese Brand Just Launched National Franchise Program

2018-01-24T18:51:38-04:00January 19th, 2018|Tags: , , , , , , , , , , , , , , |


Customizable comfort food is about to go national. The Florida-based I Heart Mac & Cheese brand just launched a national franchise program. This fast casual concept specializing in customizable, made-to-order macaroni and cheese and grilled cheese sandwiches is wildly popular. The menu combines the creativity of award-winning recipes resulting in a grown-up approach to this classic childhood dish. The menu includes mac and cheese like you’ve never tasted before, from  “The Best of Both Worlds,” a baked mac & cheese sandwich with slow cooked short rib, white cheddar cheese, and american cheese finished with BBQ Sauce to “The Cuban,” mojo marinated pulled pork, ham, gruyere cheese, and dill pickles. There’s also fun sides like “Baked Mac Bites with Tomato Soup Dipper” or  “Loaded Baked Tater Tots with Cheese, Bacon, Scallions, and Ranch Sauce.” For dessert, you can order “Frozen Cheesecake Pop Dipped in Your Choice of Strawberry, Chocolate, or Caramel Sauce.”


19 01, 2018

First Watch Introduces Coffee Program with a Cause

2018-01-24T18:52:39-04:00January 19th, 2018|Tags: , , , , , , , , , , , , , , , |

UNIVERSITY PARK, FL—RestaurantNews.com

First Watch, the popular breakfast, brunch and lunch concept, announced that it has partnered with Mujeres en Café (Women in Coffee) – an organization of female coffee growers in the Huila department of Colombia, to launch its new coffee program. The new coffee, dubbed Project Sunrise, is now available in First Watch restaurants nationwide and will provide much-needed support to these women-owned farms.

Traditionally, the coffee growing industry in Colombia has been male-dominated. Due to the country’s decades-long civil conflict, many women in Huila lost their husbands, brothers and sons and have now taken over the family business. Together, they formed Mujeres en Café and embarked on a mission to create sustainable businesses that elevate the lives of their families and improve conditions in their rural communities.

The high-quality beans these women grow and harvest in Huila are exported to the U.S. and roasted by the experts at Royal Cup Coffee in Birmingham, Alabama, exclusively for First Watch. The restaurant company pays a premium for these single-origin beans, which will be relayed back to the women farmers in Huila to help improve their quality of life and help facilitate their operations.

“During our visit to Huila, we met groups of women in several villages who have dedicated their lives to producing great coffee. They are proud of their work and were eager to welcome us into their homes, walk us through their farms and share their stories,” said Shane Schaibly, corporate chef and VP of culinary strategy for First Watch. “Each year, we serve more than 8 million cups of coffee in our restaurants. Through Project Sunrise, that gives us 8 million incredible opportunities to support these hard-working women and their families in Huila in 2018.”

Schaibly spent months working with coffee growers and roasters to develop a coffee that would complement the complex dishes, flavors and textures found on the First Watch menu. First Watch’s new Project Sunrise coffee fits the bill – it features a medium body, with hints of cherry, orange, toasted nuts, honey, milk chocolate and caramel, which makes for an ideal complement to First Watch’s variety of fresh breakfast, brunch and lunch dishes.

For more information on First Watch’s Project Sunrise, visit blog.firstwatch.com.

About First Watch

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was recognized as one of Nation’s Restaurant News’ 2017 Second 100 restaurant brands, and was named the 2016 top Family Dining restaurant by Consumer Reports and a 2015 Top Consumer Pick by Nation’s Restaurant News. First Watch is the largest and fastest-growing daytime-only restaurant concept in the United States with more than 300 restaurants in 27 states, including more than 230 First Watch restaurants, 75 The Egg & I restaurants and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.

Eleni Kouvatsos
941-907-9800 ext. 218

18 01, 2018

First Quaker Steak & Lube Express Opens at TA in Gary, Indiana

2018-01-24T18:54:03-04:00January 18th, 2018|Tags: , , , , , , , , , , , , , , |


A Restaurant Group (TARG), a division of TravelCenters of America LLC (TravelCenters), operator of the TA® and Petro Stopping Centers® travel center brands, has opened its first Quaker Steak & Lube® Express at the TA travel center located at I-80/I-94, Exit 6, or 2510 Burr St., in Gary, Ind.

Known for its “Best Wings USA,” the new quick-serve Quaker Steak & Lube counter-service dining concept will offer many fan favorites, including jumbo bone-in wings, grilled boneless wings, breaded boneless wings, and fried chicken, all of which can be sauced with any of eight signature sauce choices; steak sandwiches; ½ lb. steak burgers; salads; wraps, crispy shrimp; mac & cheese, and a variety of side items, such as Lube Fries and Lube Chips. Guests can enjoy dining in food-court style seating with tables and booths to accommodate more than 110 customers, with six wall-mounted TVs to watch their favorite sports and games.

“We are excited to bring this new walk-up concept of The Lube to professional drivers, motorists and the Gary community,” shared Bruce Lane, Vice President of Quaker Steak & Lube. “We understand that eating great tasting food that is served quickly is a priority for those who are dining on-the-go. Quaker Steak & Lube Express combines quick service with food and flavors guests won’t find anyplace else on the highway,” he added.

Guests can also purchase bottled sauces as well as gift cards that can be used at nearly 50 Quaker Steak & Lube locations nationwide. Coming soon to the Quaker Steak & Lube Express will be online ordering for those who want to pick-up and go. A breakfast menu also will be added in the coming months. The hours of operation for Quaker Steak & Lube Express are 10 a.m. – 10 p.m. seven days a week. Members of TravelCenters’ UltraONE® Professional Driver Rewards Program may redeem Points at Quaker Steak & Lube Express.

Visitors at TA Gary will also enjoy a number of renovations throughout the travel center, including a remodeled Minit Mart® travel store, renovated restrooms, and new signage boasting the TA logo in sleek black and silver letters. Quaker Steak & Lube Express complements the existing Taco Bell and Pizza Hut in the food court at this location.

Quaker Steak & Lube is owned, operated and franchised by TravelCenters of America. This is the second Quaker Steak & Lube located in a travel center. The first, a full-service restaurant, opened at the TA travel center in Columbia, SC, in early 2017.

The TA Restaurant Group includes more than 850 quick service, full service restaurants and other food outlets, including ten proprietary restaurant brands including Quaker Steak & Lube, Iron Skillet and Country Pride. The TA Restaurant Group is a division of TravelCenters of America LLC, which offers diesel and gasoline fueling, restaurants, truck repair facilities, convenience stores and other services in 43 states and in Canada. For more information about TA and the TA Restaurant Group, please visit www.ta-petro.com. For more information about Quaker Steak & Lube, including franchise opportunities nationwide, please visit www.thelube.com.

18 01, 2018

Flatbread Grill® Now Offering Worldwide Franchise Opportunities

2018-01-24T18:57:03-04:00January 18th, 2018|Tags: , , , , , , , , , , , |


Flatbread Grill®, the fast casual Mediterranean bakery and grill founded by the Esendemir Sisters in 2007, is now available as a franchise.

Flatbread Grill®, headquartered in the sisters’ hometown of Hoboken, NJ, will avail its franchise model to qualified operators interested in single or multi-location opportunities and regional territories all over the world.

The Esendemir Sisters, Arzu, Fusun, and Gonca are the first Turkish-American women to start and expand a global fast casual concept The Esendemir Sisters, Arzu, Fusun, and Gonca are the first Turkish-American women to start and expand a global fast casual concept

Flatbread Grill® was founded in 2007 in Upper Montclair, NJ and currently operates a store in Hoboken, NJ with another one in Jersey City Flatbread Grill® was founded in 2007 in Upper Montclair, NJ and currently operates a store in Hoboken, NJ with another one in Jersey City “My sisters and I built this very unique concept with passion and dedication,” says Arzu Esendemir, co-founder and CEO of Flatbread Grill®, who has spent the past decade developing the business model with her two sisters.

“We built our concept out of a desire to help our sick parents. We had no idea it would take off the way it did, drawing customers from across all demographics,” she adds.

The sisters have fielded multiple franchise requests over the years for their concept. The strong brand identity, their worldwide social media following, their inspiring story about growing up in poverty, and proprietary recipes have drawn the attention of people from all walks of life.

Fusun, Gonca, and Arzu Esendemir, who become the first Turkish-American women in the world to start and expand a fast casual restaurant concept, built Flatbread Grill® entirely on their own. They developed the menu, brand identity, oversaw the buildout of their company stores, directed the operations, and did all of their marketing in-house.

“We wanted to take our time in expanding because we were truly building this business from nothing,” says Arzu Esendemir, who oversees business operations for the brand. “My sisters and I wanted to be absolutely certain that our business model was flawless before we invited other people along for the ride.”

The Esendemir Sisters bring not only their immense restaurant expertise to the franchise system, but they also bring their extreme resourcefulness. When the sisters opened their first Flatbread Grill® location back in 2008, they had no money to market the brand. Customers sought them out from day one and they landed an extraordinary review in the New York Times after being open for two months

“A big part of our appeal was the love that went into building the concept,” says Gonca Esendemir, who oversees marketing for the brand.
Flatbread Grill® is the only fast casual Mediterranean restaurant concept that not only serves a proprietary bread, but it is the only concept founded and operated by Turkish-American women.

Media contact:
Gonca Esendemir