Staff

Alesia Visconti
CEO/Publisher

About Alesia

Alesia Visconti
Alesia is the CEO/Publisher of the Franchise Dictionary Magazine and the CEO of FranServe Inc, the world’s largest franchise consulting & expansion organization. She has 20 years of business experience as a C-level executive driving organizational development and taking companies to the next level, both domestically and internationally. An author, professional speaker, and entrepreneur, her motto in life is “Work hard, play hard, help others, repeat.” She and her team are passionate about helping others achieve their dreams of business ownership through franchising.

Jill Abrahamsen

Jill Abrahamsen
Editor-in-Chief

About Jill

Jill Abrahamsen
Jill’s career spans more than 20 years in consumer magazines, custom publishing, and new product development in both editorial and graphic design roles. As a key player in the launch of Design NJ, she created the magazine’s successful image and contributed to the innovative team for six years. She lives in central New Jersey with her husband, three children, and her pet Goldendoodle.

Mary Vinnedge
Senior Editor

About Mary

Mary Vinnedge
Mary Vinnedge has written and edited on business, design, technical, and news topics for more than three decades, and she continues to write a home-products column for Design NJ magazine. Until June 2016, she was a senior editor for SUCCESS, a nationally-circulated magazine that focuses on entrepreneurship and personal development. She has held various editing and writing roles at daily newspapers such as The Dallas Morning News and Charlotte Observer. Vinnedge works from her home in Galveston, Texas.

Rochelle Miller

Rochelle Miller
Staff Writer

About Rochelle

Rochelle Miller
As an experienced professional, Rochelle Miller’s career began as a newspaper reporter and includes various assignments at CourtTV, Sirius Radio, and print / online publications. She spent nearly a decade in a managerial writing role within the career transition field where she helped hundreds of executives across a broad range of industries advance their careers and elevate their personal brand. She holds a bachelor’s degree in journalism from Boston University, and lives in New Jersey with her husband and son.

Joan Winchester
VP of Franchise Expansion

About Joan

Joan Winchester
Joan is the VP of Franchise Expansion for Franchise Dictionary Magazine and also for FranServe Inc. Her strength and passion are helping franchise brands grow! With her warm personality and sharp marketing savvy, she is an expert at understanding the needs of brands and providing them solutions. Her initial start in the franchising industry was as a FranServe Franchise Consultant where she helped others attain franchise ownership.

Ellen Davis

Ellen Davis
Franchise Expansion Liaison

About Ellen

Ellen Davis
Ellen began her business career in 1984 when she helped create an entirely new concept that developed a product that would gain worldwide recognition. Her company, “Incredibly Edible Delites” later known as “FruitFlowers” produced thousands of sculpted fresh fruit arrangements and became the gift of choice for businesses and individuals alike. The company began franchising in 1992 and was acquired in 2014.

Michele Goitiandia

Michele Goitiandia
Senior Executive Coordinator

About Michele

Michele Goitiandia
Michele plays a role in numerous areas of the company in supporting our tremendous growth! Her tenacious, “we can do this” attitude and willingness to jump in wherever needed has become a true asset to the team. Her prior experience includes Sales and Sales Management positions, starting with managing her family’s small business to a nationally top-ranking direct-sales manager to management of a nation-wide virtual sales team. She has trained & managed successful sales teams for 20+ years. Throughout her career she has found her niche in organizing, working with, motivating and helping others achieve their success.

Contributors

Jessica Melendez

Jessica Melendez
Franchisor and Franchise Consultant

About Jessica

Jessica Melendez
Jessica is the CEO of WestStar Franchise Group, where she coaches and educates prospective franchise owners in finding a franchise. She also serves as a  Trainer and Mentor for FranServe Inc. Drawing on her experience, Jessica has recently taken on the role as President of Dryer Vent Squad, an emerging home services brand that specializes in dryer vent cleaning and repair. Her robust experience covers all aspects of the industry, making her a skilled resource in the  world of franchising.

Jerry Rieder

Jerry Rieder
Franchise Consultant Training and Development Expert

About Jerry

Jerry Rieder
Jerry has been a franchise consultant since 2012. He became part of the FranServe Training and Development Team in 2013 and has helped a large number of  consultants become successful. His compassion and desire to see others achieve drives him to share his techniques and Best Practices with new and  experienced consultants alike. He serves as a Trainer, a Mentor, and also as a Facilitator for FranServe’s Power Teams. His prior 25+ years of management  experience with Fortune 500 Companies provides the foundation for aiding others to achieve their goals.

Diana Capirano

Diana Capirano
Franchise Consultant

About Diana

Diana Capirano
Diana’s expansive career includes corporate and franchise sales and development, marketing and operations, merger and acquisitions, structuring and  negotiations as well as business ownership. As a highly-respected consultant and mentor, Diana espouses a profound commitment to help prospective business owners and investors understand and navigate the multifaceted process of deciding franchise businesses to best suit them.

Jason Power

Jason Power
Franchise Attorney

About Jason

Jason Power
Jason has been practicing franchise law for the past decade. He has represented hundreds of franchisees in performing due diligence before buying into a franchise. Jason is a partner at Barber Power Law Group in Charlotte, North Carolina. The firm exclusively practices franchise law and represents franchisors and franchisees all over the world.

Geoff Batchelder

Geoff Batchelder
Franchise Consultant and Franchise Development Expert

About Geoff

Geoff Batchelder
Geoff has been a franchise consultant and franchise development expert for the last 10 years after spending 25 years focusing on business development in the  high-tech industry. His unique background and experience helps him steer aspiring business owners to the perfect franchise opportunity.

Jonathan Barber

Jonathan Barber
Franchise Attorney

About Jonathan

Jonathan Barber
Jonathan exclusively practices franchise law as a partner at Barber Power Law Group in Charlotte, North Carolina. He has assisted hundreds of franchisees with reviewing their FDDs and buying into franchises all over the world. Jonathan also represents emerging and established franchisors.

Brian LaCour

Brian LaCour
Franchise Consultant

About Brian

Brian LaCour
Brian LaCour has more than 20 years of business leadership experience in driving fiscal results, strategic planning, saving costs, increasing revenue, streamlining processes and developing top performing teams. LaCour’s passion for helping people led him to the role as president of the International Franchise Group.

Timothy Seiber

Timothy A. Seiber, CFE
Funding Expert

About Timothy

Timothy A. Seiber, CFE
Tim Seiber is the Director of Franchisor Relations at FranFund, Inc.  His passion is helping franchisors understand the funding options available to their systems and how to approach educating their franchisees on financing programs.  Prior to joining FranFund, Tim was an Associate Editor of The Coleman Report.  As part of a family with a long history in franchising, he has an intimate knowledge of the franchise and small business space.

Don Clayton

Don Clayton
Franchise Consultant Acquisition Specialist

About Don

Don Clayton
Don Clayton has spent more than 15 years helping others achieve their dream of business ownership. Starting as a franchise consultant for FranServe in 2001, he quickly became a top producer. His passion for the business led Don to the position of VP of Talent Acquisition, where he is committed to recruiting qualified candidates who are likely to succeed.

Shay Mora

Shay Mora
Funding Expert

About Shay

Shay Mora
Shay Mora, VP of Lending at FranFund, Inc. joined the company in 2012. She implemented and continues to expand FranFund’s SBA and conventional lending systems. By utilizing a franchise-specific preapproval tool and cultivating an extensive network of top-rated franchise and small business lenders, Shay has helped FranFund achieve a loan approval rate of 99%.

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