About the Staff & Contributors

About the Staff & Contributors2018-11-21T15:28:14+00:00

Staff

Alesia Visconti
CEO/Publisher

About Alesia

Alesia Visconti
Alesia is the CEO/Publisher of the Franchise Dictionary Magazine and the CEO of FranServe Inc, the world’s largest franchise consulting & expansion organization. She has 20 years of business experience as a C-level executive driving organizational development and taking companies to the next level, both domestically and internationally. An author, professional speaker, and entrepreneur, her motto in life is “Work hard, play hard, help others, repeat.” She and her team are passionate about helping others achieve their dreams of business ownership through franchising.

Jill Abrahamsen

Jill Abrahamsen
Editor-in-Chief

About Jill

Jill Abrahamsen
Jill’s career spans more than 20 years in consumer magazines, custom publishing, and new product development in both editorial and graphic design roles. As a key player in the launch of Design NJ, she created the magazine’s successful image and contributed to the innovative team for six years. She lives in central New Jersey with her husband, three children, and her pet Goldendoodle.

Mary Lynn Mitcham Strom

Mary Lynn Mitcham Strom
Senior Editor

About Mary Lynn

Mary Lynn Mitcham Strom
Mary Lynn has written about travel for national magazines, and she launched a brand of local lifestyle magazines about living in the Lower Hudson Valley for the Gannett Corporation. She continues to write about important lifestyle topics like health and fitness, home and design, and food and restaurants. She lives with her husband and two energetic boys in Westchester County.

Joan Winchester
VP of Franchise Expansion

About Joan

Joan Winchester
Joan is the VP of Franchise Expansion for Franchise Dictionary Magazine and also for FranServe Inc. Her strength and passion are helping franchise brands grow! With her warm personality and sharp marketing savvy, she is an expert at understanding the needs of brands and providing them solutions. Her initial start in the franchising industry was as a FranServe Franchise Consultant where she helped others attain franchise ownership.

Madhavi Patel

Madhavi Patel
Director of Franchise Expansion

About Madhavi

Madhavi Patel
Madhavi has worked for a variety of companies, both in the private and public sectors, lending her skills in business development, marketing and sales. She has been a key player in several successful startup launches. Madhavi lives in central New Jersey with her husband and two children.

Contributors

Jessica Melendez

Jessica Melendez
Franchisor, Franchise Consultant and Mentor

About Jessica

Jessica Melendez
Jessica is the CEO of WestStar Franchise Group, where she coaches and educates prospective franchise owners in finding a franchise. She also serves as a  Trainer and Mentor for FranServe Inc. Drawing on her experience, Jessica has recently taken on the role as President of Dryer Vent Squad, an emerging home services brand that specializes in dryer vent cleaning and repair. Her robust experience covers all aspects of the industry, making her a skilled resource in the  world of franchising.

Jerry Rieder

Jerry Rieder
Franchise Consultant

About Jerry

Jerry Rieder
Jerry has been a franchise consultant since 2012. He became part of the FranServe Training and Development Team in 2013 and has helped a large number of  consultants become successful. His compassion and desire to see others achieve drives him to share his techniques and Best Practices with new and  experienced consultants alike. He serves as a Trainer, a Mentor, and also as a Facilitator for FranServe’s Power Teams. His prior 25+ years of management  experience with Fortune 500 Companies provides the foundation for aiding others to achieve their goals.

Diana Capirano

Diana Capirano
Franchise Consultant

About Diana

Diana Capirano
Diana’s expansive career includes corporate and franchise sales and development, marketing and operations, merger and acquisitions, structuring and  negotiations as well as business ownership. As a highly-respected consultant and mentor, Diana espouses a profound commitment to help prospective business owners and investors understand and navigate the multifaceted process of deciding franchise businesses to best suit them.

Geoff Batchelder

Geoff Batchelder
Franchise Consultant and Franchise Development Expert

About Geoff

Geoff Batchelder
Geoff has been a franchise consultant and franchise development expert for the last 10 years after spending 25 years focusing on business development in the  high-tech industry. His unique background and experience helps him steer aspiring business owners to the perfect franchise opportunity.

Michele Hummel

Michele Hummel
Franchise Marketer

About Michele

Michele Hummel
Michele was recently nominated for the Woman-Owned Business of the Year for her Digital Marketing Agency, Web Strategy Plus. She holds a valuable Internet Marketing Degree and is a published author of three books in her series called, “The Social Media Magnet”. She specializes in helping franchise businesses develop an overall web strategy to drive leads for local marketing and recruitment.

Jonathan Barber

Jonathan Barber
Franchise Attorney

About Jonathan

Jonathan Barber
Jonathan exclusively practices franchise law as a partner at Barber Power Law Group in Charlotte, North Carolina. He has assisted hundreds of franchisees with reviewing their FDDs and buying into franchises all over the world. Jonathan also represents emerging and established franchisors.

Jason Power

Jason Power
Franchise Attorney

About Jason

Jason Power
Jason has been practicing franchise law for the past decade. He has represented hundreds of franchisees in performing due diligence before buying into a franchise. Jason is a partner at Barber Power Law Group in Charlotte, North Carolina. The firm exclusively practices franchise law and represents franchisors and franchisees all over the world.

Paul Segreto

Paul Segreto
Franchise Executive

About Paul

Paul Segreto
Paul is a recognized entrepreneur, franchise and small business professional. His expertise includes startups and turnarounds, strategic planning, business and franchise development, branding, social media and digital marketing with primary focus on restaurants and service driven businesses.

Christopher Conner
Franchise Broker

About Christopher

Christopher Conner
Christopher has spent the last decade in the franchise industry working with hundreds of systems in management, sales, and development. He leads the Franchise Marketing Systems team in business consulting and franchise development projects.

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